Backes & Strauss

History of Backes & Strauss

Backes & Strauss is the world’s oldest diamond company, founded by goldsmith Georg Carl Backes in 1789 in Hanau, Germany. After many years of success, the company opened an office in London in 1814, distributing jewellery throughout Europe. Towards the end of the 19th Century, with the discovery of large diamond mines in Southern Africa, there was a need for controlled diamond distributors. Backes & Strauss stepped up to the role and changed their business model becoming diamond cutters and distributors.

The company’s daybooks outline its sales team’s journeys around the world selling loose diamonds to big names such as Mikimoto, Boucheron, Bulgari and even Jacques Cartier himself. In 2006, the company joined forces with the Franck Muller Group to begin producing timepieces with its first watch collections debuting in 2007.

Backes & Strauss Berkeley Emporer Titan Tourbillon 45

Five interesting facts about Backes & Strauss

1 – The Backes & Strauss signature diamond

Every Backes & Strauss watch has at least one diamond set into the crown. This is the Backes & Strauss signature, known as the “Jewel in the Crown” and resembles the pavilion, or base, of a diamond.

2 – London landmarks

Backes & Strauss’s main selection of timepieces consists of three collections, each named after London landmarks; the Berkeley, the Piccadilly, and the Regent.

3 – his royal highness prince Michael of kent

His Royal Highness Prince Michael of Kent is the Royal Brand Ambassador for Backes & Strauss, together with whom the brand has created an exclusive collection of timepieces.

4 – a royal warrant

Backes & Strauss was granted a Royal Warrant to make a limited series of 60 watches to mark the Queen’s Diamond Jubilee.

5 – the British museum

An Assyrian-style bracelet from Backes & Strauss is on display at the British Museum in London.

Backes & Strauss's we love

Backes & Strauss Berkeley Renaissance Duke Tourbillon D2R 43
Backes & Strauss Countess Victoria London Blue
Backes & Strauss Berkeley Renaissance Steel 43
Backes & Strauss Countess Rhodolite
Backes & Strauss Regent Steel 4452
Backes & Strauss Piccadilly 40
Backes & Strauss Piccadilly Mystery Red Heart 33
Backes & Strauss Piccadilly 40

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