History of Baume & Mercier
The Baume & Mercier story began in 1830 with the founding of a family business. Brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch dealership) in Les Bois, a village in the Swiss Jura under the name of Frères Baume. In 1918, company director William Baume partnered with Paul Mercier to form Baume & Mercier in Geneva. In 1988 Baume & Mercier joined the Compagnie Financière Richemont S.A.
Five interesting facts about Baume & Mercier
Paul Mercier’s father was a Russian officer named Tchereditchenko who died when he fell into a frozen lake while out hunting wolves. His mother brought him and his siblings to Paris, where the young Paul started working at the age of 10.
Louis-Victor Baume was a true visionary who already intuitively sensed women’s interest in watchmaking and gifted his daughter Mélina a gold pocket-watch in 1869.
The Hampton and the Riviera
Two of its most iconic collections, the Hampton and the Riviera, are named after the playgrounds of the rich and famous.
Baume & Mercier has partnerships with carmaker Shelby Cobra and Indian motorcycles.
Baume & Mercier has had a number of famous ambassadors including Gwyneth Paltrow, Emmanuelle Chriqui, Andy Garcia, Gary Sinise, Ashton Kutcher, David Duchovny, Teri Hatcher, Kim Basinger, Evangeline Lilly, Kiefer Sutherland, and James Hunt.
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