Georges Ducommun founded DOXA in 1889 in a small Swiss town called Le Locle. He was one of 13 children and started his apprenticeship as a watchmaker at the young age of 12. He gradually built himself a reputation for increasingly skilled hands, attention to detail, and a facility to connect with customers.
Georges soon realized that to fulfill his dreams in the watchmaking industry, he needed to go out on his own and founded “Georges Ducommun, Fabriques Doxa” at 21 years old. Doxa is the Greek name for glory, and Georges’ unique craftmanship sure gave meaning to the word. Word traveled beyond the little town of Le Locle, and his pocket watch won the “Exposition Universelle et Internationale” in Liege, Belgium, in 1905. His anti-magnetic DOXA won the gold medal at the World Fair in Milan, Italy, in 1906.
DOXA and endurance racing
In 1908 endurance races were all the rage, and there was a need for sturdy and reliable dashboard clocks. George’s “8-Day DOXA Caliber” became standard equipment in all Bugatti racing cars. Other car brands and even ships and airplanes soon followed.
George passed away in 1936, and his son-in-law Jaques Nardin took over the company. Fun fact is that Jaques Nardin is the grandson of Ulysse Nardin. Jaques continued building the business and introduces innovations such as alarms, ring-watches, pointer date, and jumping seconds.
DOXA Sub diving line
When DOXA introduced the Bauhaus-inspired “Grafic” dress watch collection in 1957, it became an instant classic. Ten years later came the now-famous professional diving line, the DOXA Sub, developed in collaboration with diving legend Jacques-Yves Cousteau. The DOXA Sub brought the diving watch to the people and is still today considered a benchmark for both professional and amateur divers.
In 1997 DOXA sold to the Jenny family who moved the company to Biel/Bienne in Switzerland. The company is family-run, and Romeo F. Jenny is the President of the Board of Directors of the Walca Group.