History of Doxa
Georges Ducommun founded DOXA in 1889, in the heart of Swiss watchmaking, Le Locle. He gradually built himself a reputation for increasingly skilled hands, attention to detail, and a facility to connect with customers.
Georges soon realized that to fulfill his dreams, he needed to go out on his own and founded “Georges Ducommun, Fabriques Doxa” at age 2. Doxa is the Greek name for glory, and Georges’ unique craftmanship sure gave meaning to the word. Word traveled beyond the little town of Le Locle, and his pocket watch won the “Exposition Universelle et Internationale” in Liege, Belgium, in 1905. His anti-magnetic DOXA won the gold medal at the World Fair in Milan, Italy, in 1906.
Since 1889, DOXA’s know-how is entwined with tradition and ongoing expertise. Among their many milestones, DOXA was the first brand to introduce a dive watch destined for the general public in 1967. The watch featured a unidirectional rotating bezel to both keep an eye on time spent underwater and to assure a safe ascent back to the surface. The DOXA SUB is still today part of the collection with its easily recognizable iconic orange dial.
DOXA today continues to be guided by its founder’s principle of producing high-quality watches at affordable prices. #YourCallToAdventure
DOXA and endurance racing
In 1908 endurance races were all the rage, and there was a need for sturdy and reliable dashboard clocks. George’s “8-Day DOXA Caliber” became standard equipment in all Bugatti racing cars. Other car brands and even ships and airplanes soon followed.
George passed away in 1936, and his son-in-law Jaques Nardin took over the company. Jaques continued building the business and introduced innovations such as alarms, ring-watches, pointer date, and jumping seconds.
DOXA Sub diving line
IN 1967 DOXA introduced the now-famous professional diving line, the DOXA Sub, developed in collaboration with diving legend Jacques-Yves Cousteau. The DOXA Sub brought the diving watch to the people and is still considered a benchmark for professional and amateur divers.
Who owns DOXA today?
In 1997 DOXA sold to the Jenny family, who moved the company to Biel/Bienne in Switzerland. The company is family-run, and Romeo F. Jenny is the President of the Board of Directors.
Fun Fact about DOXA
Jaques Nardin, who took over the company in 1936, is the grandson of Ulysse Nardin.
The DOXA SUB 200 is a three-hand steel 42 mm diver’s watch collection with a date and a unidirectional rotating bezel. Available in 6 different dial colors: orange, black, white, dark blue, yellow, and turquoise with a choice of matching rubber strap or steel bracelet. Waterproof to 200 meters with a scratch-resistant sapphire crystal and super luminova luminescent coating.
SUB 200 C-Graph
The DOXA SUB 200 C-Graph is a steel 45 mm diver’s watch collection with a chronograph and a unidirectional rotating bezel. Available in 6 different dial colors: orange, black, white, dark blue, yellow, and turquoise with a choice of matching rubber strap or steel bracelet. Powered by an automatic Swiss movement and waterproof to 200 meters.
SUB 200 T.Graph
A reinterpretation of the original model from 1969, this series is limited to 300 pieces. With a case size of 43mm, a unidirectional rotating bezel, dual indication of dive time, the timepiece is available with an orange dial with the choice of a matching orange rubber strap or a steel bracelet. Waterproof to 200 meters.
A reinterpretation of the 1969 SUB 300T Conquistador with a whopping 1200 meters of water resistance. Available in 6 different dial colors: orange, black, white, dark blue, yellow, and turquoise with a choice of matching rubber strap or steel bracelet. The 42.5 mm stainless steel case features a unidirectional rotating bezel, and all dive indications are highlighted with super-Luminova.
The 42.5 mm stainless steel case comes in a choice of 6 different dial colors: orange, black, white, dark blue, yellow, and turquoise with a matching rubber strap or steel bracelet with a unidirectional rotating bezel. Waterproof to 300 meters, each timepiece features dual indication of dive time and depth in meters.
SUB 300 Aqua Lung US Divers
A limited series of only 300 timepieces, in partnership with Aqua Lung, the 42.5 mm case is in forged carbon. The SUB 300 Aqua Lung US Divers is waterproof to 300 meters and comes with a screw-down crown. All dive related information is highlighted with Super-Luminova.
This collection comes in a 45 mm cushion-shaped stainless steel case that is water resistant to 1500 meters. It features a unidirectional rotating bezel and an integrated helium escape valve. Available in a choice of 6 different dial colors: orange, black, white, dark blue, yellow, and turquoise with a matching rubber strap or steel bracelet
Available with either a stainless steel bezel, limited to 300 pieces, or a sapphire bezel, limited to 200 pieces. The SUB 4000T comes in a choice of an orange or a black dial with a stainless steel bracelet. All three versions are waterproof to 1200 meters and equipped with a power reserve indicator, unidirectional rotating bezel, and a helium escape valve.