History of Hublot

One of the youngest of the major watch brands, Hublot was founded in 1980 by Carlo Crocco and is the French word for a ship’s porthole. In 2004, Jean-Claude Biver was appointed CEO and minority shareholder of the brand. In 2005 Biver unveiled the brand’s flagship collection, the Big Bang Chronograph, which was a phenomenal success and remains one of its bestsellers today. Hublot was acquired by the LVMH Group in 2008 and today is managed by CEO Ricardo Guadalupe. The manufacture is based in Nyon, Switzerland and recently expanded into a second building.

Hublot has many partnerships in the domains of sport, art, automobiles, music and more. It was the first luxury brand to get involved in soccer, starting with the sponsorship of the Swiss National team in 2006. This raised an eyebrow or two in the watch world, but it was a smart move as the players wore their Hublot Big Bang ASF all over the world, drawing attention to the Swiss watch brand.

They went on to partner with the FIFA World Cup, the UEFA EURO, the Champions League and the EUROPA League. Today many watch brands have followed suit by supporting football teams and rare is the team that doesn’t have a watch sponsor, all thanks to the vision of Hublot.

Hublot History, Classic Fusion Aerofusion Chronograph UEFA Champions League
Hublot Classic Fusion Aerofusion Chronograph UEFA Champions League


1 – The first to use rubber straps

The company was the first to use rubber straps on a luxury gold timepiece. It took them three years and $1 million to find the right recipe so the rubber would not crack or stain. Today rubber straps are a standard feature for sports watches across the watch industry.

2 – Official sponsor

Hublot is the official sponsor of Ferrari as well as Juventus FC, Chelsea FC, Dallas Cowboys, the World Poker Tour, Aspen Snowmass Resorts, Italia Independent, Berluti, Best Buddies, Zermatt Matterhorn Tourisme, Sorai, and Garage Italia to name just a few.

3 – Hublot ambassadors

Usain Bolt is a Hublot ambassador, so it Pelé, Kylian Mbappé, Dustin Johnson, José Mourinho, Arturo Fuente, Maria Höfl-Riesch, Bar Refaeli, Michael Clarke, Dario Cologna, Justin Rose, Masahiro Tanaka, Lang Lang, Borna Coric, Dustin Johnson, Patrick Reed, Richard Orlinski, Nicky Jam, Shepard Fairey, Alexander Wieczerzak, Marc Ferrero, and Dwyane Wade. Hublot works with many different ambassadors from different domains to help promote its watches.

4 – Hublot boutiques and geographical design

Where most brands decorate their stores in the same style across the globe, each Hublot boutique reflects a design that is in keeping with its location.

So in Zermatt, there is a cozy Swiss chalet style and in Miami, the boutique is decorated with contemporary art in tune with Miami’s place in the art scene.

5 – celebrities spotted wearing Hublot

Famous people spotted wearing Hublot include Ricky Martin, Eli Manning, Kylie Jenner, Kobe Bryant, Arnold Schwarzenegger, Jay-Z, Beyonce, and Alex Rodriguez among others.

Hublot's we love

Hublot Big Bang Integral All Black
Hublot Big Bang Unico Titanium White Diamonds 42mm
Hublot Big Bang One Click Sang Bleu King Gold Pink Diamonds
Hublot Classic Fusion Racing Grey Titanium
Hublot Classic Fusion Chronograph King Gold Green
Hublot Classic Fusion Chronograph Chelsea
Hublot Classic Fusion Racing Grey Titanium
Hublot Classic Fusion Chronograph Berluti Cold Gold

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