The International Watch Co. was founded by an American watchmaker called Florentine Ariosto Jones in Schaffhausen in 1868. Jones’s idea was to combine the latest American production technology with Swiss watchmaking expertise to make timepieces for the American market. Using hydro power from the River Rhine, his project was a huge success. Key pieces in the collection include the Portugieser, the Ingenieur, the Portofino and the Da Vinci. IWC is owned by the Compagnie Financière Richemont S.A since 2000.
Five interesting facts about IWC
1 – Portugieser timepieces
The first Portugieser timepieces were ordered in the late 1930s by two Portuguese businessmen – Rodrigues and Teixeira – who wanted a wristwatch that would be as accurate as marine chronometers.
2 – W.W.W. on the case back
During World War II the brand would engrave W.W.W. on the case back of its military timepieces, which meant “Watch, Wrist, Waterproof”.
3 – Car designer F. A. Porsche
IWC joined forces with car designer F. A. Porsche in 1978 to make the first wristwatch with a built-in compass.
4 – Extra components
IWC’s service department has kept extra components for all of its timepieces since the very beginning to ensure it can repair and maintain all of its models.
5 – Famous people spotted wearing IWC
Famous people spotted wearing IWC include Lewis Hamilton, Nico Rosberg, Ewan McGregor, Dev Patel, Cate Blanchette, Boris Becker, Elle Macpherson, and Eric Dane among others.