History of Maurice Lacroix
Maurice Lacroix was founded by the Desco von Schulthess Company in 1975, although Desco itself dates back to 1889, and had been representing other well-known Swiss watch brands since 1946. In the 1960s, Desco purchased a watch assembly workshop in Saignelégier which was then to become Maurice Lacroix’s home.
DID YOU KNOW?
Five interesting facts about Maurice Lacroix:
The brand was named after one of Desco’s board members, Mr. Lacroix.
Maurice Lacroix was the first watchmaker to sponsor Roger Federer.
Maurice Lacroix’s Masterpiece Square Wheel actually has a turning square wheel on the dial. You have to see it to believe it!
The brand’s tagline is “Your time is now”.
In 2009, Maurice Lacroix partnered with the famous magazine Wallpaper on a project where different designers reinterpreted the Pontos Decentrique GMT. All the proceeds of the sales of the watches went to charities of each designer’s choice. The project was repeated in 2017.
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