Movado was founded in 1881 in Switzerland’s La Chaux-de-Fonds by Léopold Archille Isidor Ditesheim. It was first known as LAI Ditescheim & Frères SA before becoming Movado in 1905. The company was purchased by North American Watch Corp in 1983. Movado is most famous for its Museum Watch with its big dot that was created by American designer Nathan George Horwitt in 1947, a timepiece that is as successful today as it was over 70 years ago.
Five interesting facts about Movado
1 – The dot on the Museum Watch
The dot on the Museum Watch was supposed to represent the sun at high noon and the hands represented the turning Earth.
2 – Always in motion
Movado means “always in motion” in Esperanto.
3 – Wynton Marsalis
Internationally acclaimed musician, Wynton Marsalis, has been a Movado ambassador since 1998.
4 – other brands in the group
The Movado Group also includes a number of other brands – Concord, EBEL, Olivia Burton and MVMT, plus licensed brands, Coach, Hugo Boss, Lacoste, Tommy Hilfiger, Scuderia Ferrari, and Rebecca Minkoff.
5 – Movado’s Artists’ Series
Movado’s Artists’ Series invites artists to create a limited edition for the brand and many leading artists have accepted the invitation such as Andy Warhol, Max Bill, James Rosenquist, and Kenny Scharf.