Founded in 2017 by Texan Austin Ivey, Tockr is an homage to aviation watches. An oil man, a pilot and a watch collector, Ivey wanted a new venture that would combine his two passions – watches and aviation. The result is a new watch brand that combines American aeronautical design with traditional Swiss watchmaking.
DID YOU KNOW?
Five interesting facts about Tockr:
Ivey’s grandfather flew C-47 transport planes on the “hump” route from India to China. The rotary engines of those planes inspired the brand’s C-47 series.
Ivey started Tockr with no knowledge of the watch industry. He partnered with Sophy Rindler and watch industry veteran Serge Aebischer as CEO to create the brand.
Tockr recently made some limited edition series of watches using metal from the famous D-Day transport plane “That’s All…Brother.” Part of the proceeds from the sale of the watches go to the Commemorative Air Force to help refurbish and operate the plane.
Ivey’s home town is Austin, and so is his first name.
Unlike many small watch companies that rely on outside financing or raise money on Kickstarter or other crowd-funding websites, Austin Ivey funded Tockr entirely himself.