What you Should Know Before Buying a Watch Online

There are like most things in life two sides to buying a watch online. Buying online has many benefits but there are also inherent risks.

The Internet is a fantastic place where you can find anything you want any time you want it, including watches.

But that’s also a problem as there are so many people and companies selling watches, it’s easy to get confused. Unlike a brick-and-mortar retailer, it is more difficult to ascertain who is the real deal and who is not. With a typical retailer, all you have to do is visit the store to see the watches and who you are dealing with. On the Internet, its faceless web pages are done so well that it’s tricky to separate the real from the illusion.

What you should know before you buy a watch online

The Benefits of Buying a Watch Online

Buying online allows you to sit in your own home and order watches that will be delivered to your door within a few days. Buying online saves you a lot of time by allowing you to do your research online instead of running around town. You can get many different overviews of the same watch and take as long as you want to make up your mind.

Online watch retailers do not need to invest in a physical store or store security with high costs, which is why they can often offer better prices to their customers.

Advantages of Buying Watches Online

Problems with buying online

You have a vast selection of watches available online, and you can buy watches from all over the world. Many of these watches are hundreds and even thousands of dollars less expensive than in a physical retail store, which is tempting. It is often a relatively simple process; you sit at home, order a watch, and then that exact watch is delivered to your home a few days later. 

There are, however, problems associated with buying from online sellers. For example, most watch companies offer at least a two-year warranty; however, the watch company will not honor this warranty unless the watch is bought from an authorized retailer. Some websites try to get around this by offering their own warranty, but there is no guarantee that they will still be in business if and when you need your watch serviced.

It can also be difficult to determine just from the website if the watches are real or fake, as anyone can take pictures from, for example, Patek Philippe’s site, so the images look just as good as everyone else’s.

Many websites selling watches are not authorized to sell the brands they are presenting. They manage to get stock from around the world and offer it themselves. Sometimes, they don’t even have the watch you are looking for, but they’ll try to find it for you once you express interest.

There is a real need to be cautious before purchasing online.

Disadvantages of Buying Online

How to avoid the problems of buying online?

It is best to only buy from authorized retailers. If you find the watch you are looking for at a price that seems too good to be true, chances are it is. If you have any questions or doubts, go somewhere else. 

Some watch brands don’t allow their watches to be sold online, so if you see any of these watches for sale on the web, they are unquestionably not authorized. Other brands have authorized retailers who are allowed to sell online, which will be mentioned on the sellers’ website. If you have any questions about whether a seller is real, visit the brand’s website, where you will find a complete listing of authorized retailers.

Also, sometimes brands will sell directly off their own e-commerce site, so these watches will be 100% authentic and come with a full warranty.

Please do yourself a favor and only deal with established companies and their authorized retailers on the web. You might pay a little bit more, but you will have peace of mind about your purchase, and you’ll be able to access all the support from the maker of your new timepiece.

Tips for Buying a Watch Online:

About the Author

Susanne Samuelsson – Founder
Susanne Samuelsson

Susanne Samuelsson is from Sweden but has lived in Switzerland for most of her life. She has spent the last 20 years working for luxury watch publications in sales and marketing. She has worked for Europa Star, Revolution, Elite Traveler, Quintessentially and The Rake. She loves wearing men’s timepieces and since she started The Watch Pages has a list as long as your arm of new watches she would love to buy!

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