World Chocolate Day is a relatively new annual holiday that has been taking place on July 7th since 2009 and is a great excuse to consume copious amounts of chocolate without feeling guilty (at least for one day)! The choice of July 7th is said to be the date chocolate was introduced into Europe in 1550.
Chocolate has a long and interesting history. The Aztecs believed cacao beans had magical powers and were known to consume a bitter cacao drink. A 16th-century Aztec document also recorded that cacao beans were used as a currency and a hundred of them could buy you a nice fat chicken! Historians have also found traces of cacao consumption in Mayan culture and there have been traces of alcohol made of cacao beans found in Honduran pottery, dating back to 1400 B.C.E.
Things didn’t sweeten up until the Europeans got their hands on the cacao bean and by the 17th century, it was a sweet and fashionable drink among the upper classes who believed that it had medicinal powers and aphrodisiac qualities.
Today chocolate is enjoyed all over the world with the Swiss being the leading consumers of the stuff with over 8 kg per person per year. Swiss chocolate production is also a source of pride for the Swiss who gained worldwide fame for their chocolate by adding milk and inventing a technique called conching that makes the chocolate melt in your mouth.
The other industry where the Swiss are extremely strong is watchmaking, so let’s celebrate World Chocolate Day with some chocolate-colored watches. Not only are they delicious, but they are also completely calorie-free!
Brellum Duobox Classic
Newcomers to the watch industry, Brellum was founded in 2016 with a view to creating exclusive but affordable timepieces with classic and timeless designs. The Duobox Classic in brown is powered by an automatic, COSC-certified movement and comes on a choice of a brown leather strap or a steel Milanese bracelet.
Price: CHF 2’450
Hegid Inaugural Series Retro Expedition Sauvage Leather Pilot Automatic
Hegid is a relatively new brand that comes from France. The beauty of its offering is that you don’t just buy a watch, you buy a watch wardrobe. You choose a capsule (this includes the dial, movement and inner case) that slips inside a choice of case shapes along with a large selection of straps, so you can celebrate World Chocolate Day with this brown timepiece, photographed here, and then create something completely different for work on Monday.
Price: CHF 3’170
Claude Meylan Fenêtre Sur Temps
This chocolate swirl from Claude Meylan definitely looks good enough to eat with its exquisite brown copper dial that has openings to reveal the manual movement beneath. The dial makes one full rotation every 12 hours and the hour hand has also been cut out, offering a changing view of the beautiful skeletonized movement throughout the day.
Price: CHF 3’250
Schwarz Etienne Roswell 08
If the Schwarz Etienne Roswell 08 was a chocolate, it would definitely be a handmade artisanal delight with exotic ingredients. This 45mm stainless steel timepiece has a brown skeletonized dial with touches of lime green, which give it a very contemporary look. The timepiece features an automatic movement with an 86-hour power reserve and comes on a brown alligator strap with lime-green stitching.
Price: CHF 15’400
Panerai Submersible Bronzo
Panerai’s Submersible Bronzo looks great in the warm tones of bronze and brown. It comes with a bronze case, brown dial, brown ceramic bezel and bronze indexes that work really well together. The timepiece is powered by the brand’s automatic caliber with 72 hours of power reserve and indicates the hours, minutes, date and small seconds.
Price: CHF 16’200
Moser & Cie. Venturer Small Seconds
This golden-brown timepiece from H. Moser & Cie. features one of the brand’s famous smoked dials in varying hues of gold and brown. Looking at the dial, you feel like you could be looking into a cup of hot chocolate! The Venturer Small Seconds comes in a 39mm red gold case and is powered by a manual movement with a 72-hour power reserve.
Price: CHF 17’500
Cvstos Jetliner PS Brownie
The name of this Cvstos timepiece says it all. The Brownie is mouth-watering with its skeletonized dial and case set with brown diamonds. It features a date and small seconds that are driven by an automatic movement with a 42-hour power reserve. The watch comes on a matching leather strap.
Price: CHF 25’900
De Grisogono New Retro
The New Retro by De Grisogono looks just stunning in brown and gold with its rectangular brown lacquered dial and rose gold case and hands. The watch is powered by an automatic movement with a 42-hour power reserve and comes fitted with this vintage-looking brown strap.
Price: CHF 29’300
Audemars Piguet Royal Oak Offshore Self-Winding Chronograph
Audemars Piguet’s Royal Oak Offshore Self-Winding Chronograph looks gorgeous in brown. The Brown Tapisserie dial looks just like a chocolate bar with its chunky squares. The brown dial and matching brown alligator strap are complemented by a 42mm rose gold case with the brand’s iconic octagonal bezel.
Price: CHF 44’400
Christophe Claret X-Trem-1
This chocolate-colored timepiece even looks a bit like a fancy chocolate creation with its gold indexes, gold-colored balls, and a brown-coated titanium and rose gold case. It is not only scrumptious on the outside, the X-Trem 1 features some serious mechanics on the inside with a tourbillon at six o’clock and an ingenious system of retrograde hours and minutes that are indicated with spheres that are controlled by magnetic fields.
Price: CHF 268’000
For even more brown watches, check out our Search Feature where all you need to do is click on “brown” in “dial color” and you’ll be able to discover hundreds of other suggestions.