This new Pioneer Tour launch sees the Pioneer Centre Seconds Funky Blue Black Edition traveling from wrist to wrist around the world thanks to the brand’s active online community.
The tour started when a customer came to the visit the manufacture and left wearing the new timepiece. He kept the watch for a few days, took a photo, and then posted a wristshot on Instagram, before passing the watch to a fellow Moser lover.
Now in its second month, the watch has now been worn by 15 different people, with over 200 photos shared from over eight cities.
There is no plan, no schedule, each wearer decides where the watch goes next.
Follow the Pioneer Centre Seconds Funky Blue Black Edition’s adventures on a dedicated website or on instagram @moserwatches under the hashtag #PioneerTour.