Following on from the success of CODE41’s Anomoly-01 & 02 and X41 collections, the brand is now presenting a brand-new unisex collection designed by its very own community of watch lovers. The CODE41 DAY41 is now open for pre-sale at an introductory price of 890 CHF (instead of 1,190 CHF once the collection has launched).
CODE41’s DAY41 concept started in June 2019 with a project for a new ladies’ watch collection. Each month, the CODE41 community voted on each step of the project, starting with the choice of movement, and then moving on to the case size, type of dial, and strap material and color. Designing a timepiece in this way means that these new timepieces would be a true reflection of what women want, instead of what men think they want!
The results of the Code41 voting process
Surprisingly, 70% of the votes were for an automatic movement – when the vast majority of women’s watches on the market are quartz – proving that women are also sensitive to the beauty of mechanical movements. They also opted for a 37mm case size and five different dial and strap executions.
More voting surprises
But what was also interesting about the voting process was that numerous men were also voting and expressing interest in this particular design, maybe with a view to borrowing their partner’s future watch! Thanks to this interest, the brand decided to add a second, 40mm, size to offer a truly unisex collection so that everyone can enjoy the DAY41.
All the details
The DAY41 is fitted with the Swiss STP 615 automatic movement that comes with a bi-directional winding rotor and a 44-hour power reserve (when not in use). There are two stainless steel case sizes – 37mm and 40mm – with five color variants for the 37mm model (including one with diamonds), and three color variants for the 40mm version.
There is a wide choice of straps including three eco-friendly straps made from recycled leather, flax, and paper. Thanks to the brand’s easy-change system, each owner can change his or her strap at home, without the need for any tools. And last but not least, the straps are fitted with a three-blade deployment buckle with pushers to open it for utmost style and comfort.
Total Transparency of Origin (TTO)
Where CODE41 really stands out from the crowd is in its total transparency. The price of each watch is based on the production cost and not the highest price the brand thinks it can sell its watch for. Each component is detailed on the brand’s website along with its country of origin.
No time to waste
The DAY41 is now open for pre-sale at an introductory price of 890 CHF (instead of 1,190 CHF once the collection has launched). This pre-sale period is open until February 28th, 2020, so there’s no time to waste to benefit from this exclusive offer and be one of the first to get the new DAY41. Other benefits of being the first include receiving a numbered piece with the inscription “Creator Edition” and you will become a Creator Member of the DAY41 project.