Striking the Right Note: Watch Brands Collaborating with Musicians

Audemars Piguet and Mark Ronson

Swiss luxury watchmaker Audemars Piguet and acclaimed musician Mark Ronson join forces for a captivating concert at the Montreux Jazz Festival. Titled “Mark Ronson and his Favourite Band Ever,” the exclusive event showcases a talented collective of musicians who have played significant roles in Ronson’s career, alongside his protégés, Lucky Daye and Yebba. Through creative director Daphnée Lanternier’s vision, the concert pays homage to the enduring bond between Ronson and his musical family. Documented in the film “Syncing Sounds – Live,” the entire creative journey captures the essence of music and the joy of collaboration.

As Audemars Piguet’s brand ambassador, Mark Ronson continues to elevate human talent, creating extraordinary moments that touch the hearts of the audience. The Montreux Jazz Festival concert represents the culmination of their ongoing partnership and reflects Audemars Piguet’s commitment to nurturing emerging talents and fostering enriching encounters within the music industry. Through the APXMUSIC program, the brand invites music lovers to experience unique and emotional musical experiences while celebrating the timeless art of music and its ability to bring people together.

Jaeger-Lecoultre & Lenny Kravitz

Jaeger-LeCoultre proudly announces rock icon Lenny Kravitz as its newest global ambassador, recognizing his role as a modern Renaissance man embracing music, design, photography, and acting. Kravitz’s artistic journey, defined by authenticity and unwavering vision, resonates with the creative philosophy of Jaeger-LeCoultre. As an avid watch enthusiast, Lenny’s passion for craftsmanship and design makes him a perfect fit for the Maison. The Reverso, one of his favorite models, complements his innate sense of style, celebrated with the ‘Fashion Icon’ award from the Council of Fashion Designers of America (CFDA). To him, a watch is not just a functional piece but an extension of one’s personality and a timeless statement.

Lenny Kravitz’s musical style, blending rock, blues, funk, and soul, mirrors his approach to design – constantly evolving, innovative, and confidently timeless. Embodying the spirit of curiosity and exploration shared by Jaeger-LeCoultre, his creations are fresh and distinctly his own. The partnership represents a shared commitment to individuality, craftsmanship, and the pursuit of true artistic expression. As a testament to their harmonious synergy, Kravitz and Jaeger-LeCoultre unite, sharing a mutual passion for timeless elegance and a boundless spirit of creativity.

Raymond Weil & Sandy Sax and Victor Le Douarec

RAYMOND WEIL is celebrating the world of live music through a captivating partnership with ambassadors Sandy Sax and Victor Le Douarec. They recently introduced the Freelancer Pop Bi-Compax Chronograph Limited Edition, as well as a special song created in partnership with RAYMOND WEIL and the musicians Sandy Sax and Victor Le Douarec that celebrates the harmonious relationship between horology and music.

Elie Bernheim, CEO of RAYMOND WEIL, describes the limited edition as an ode to live music, encouraging wearers to live life with passion, creativity, and joy. The timepiece’s 43.5mm titanium case, black ceramic tachymeter bezel, and RW5030 automatic movement underscore its status as a genuine RAYMOND WEIL chronograph. The black gradient dial beautifully complements the turquoise accents of the chronograph and pulsometer counters, offering a captivating pop of color. The 5-row titanium bracelet adds to the timepiece’s lightweight and ergonomic construction.

Vacheron Constantin & French Artist Woodkid

French artist Woodkid and luxury watch brand Vacheron Constantin continue their collaborative journey with an exclusive musical creation. Woodkid’s composition draws inspiration from the mechanical beating of a Vacheron Constantin watch and explores the Euclidean mathematical forms that govern major musical rhythms. This contemporary track bridges the worlds of music and High Watchmaking, showcasing the connections between these two artistic realms.

The collaboration between Woodkid and Vacheron Constantin began with the “One of not Many Mentorship Program,” where Woodkid served as the first mentor in 2018. Now, the partnership has evolved into an original musical piece, visually expressed through motion design, interpreting Vacheron Constantin’s annual theme “Less’ential” with minimalist, lively, and percussive rhythms. The track’s unique tempo, inspired by the watch’s mechanical pulse, aligns with the universal principles of Euclidean rhythms. This groundbreaking creation, with its profound artistic and mathematical roots, exemplifies the fusion of technical mastery and aesthetic refinement that characterizes both Vacheron Constantin’s watchmaking and Woodkid’s music.

Hublot & DJ Snake

DJ Snake, the most streamed French artist in the world, renowned for his international hits and collaborations, has partnered with Hublot to unveil a unique timepiece, the Big Bang DJ Snake. With a track record of chart-topping singles like “Lean On,” “Let Me Love You,” and “Selfish Love,” DJ Snake’s talent and creativity have earned him numerous awards and billions of plays on platforms like Spotify. As an iconic figure in the electronic music landscape, DJ Snake’s partnership with Hublot brings together his artistic inspiration and the Swiss brand’s expert watchmaking, resulting in a limited edition watch that reflects the artist’s multifaceted personality and global influence.

The Hublot Big Bang DJ Snake is a true marvel, with its instantly recognizable and iconic design now sporting an iridescent shine of blue and purple hues. The 45-mm case and bezel undergo a complex technical process, producing an optical effect where colors shift with varying angles and light. DJ Snake himself designed the distinctive cut-outs on the bezel, further distinguishing the watch. The sapphire dial showcases a globe, symbolizing DJ Snake’s world-spanning performances and hits. With a semi-transparent finish, the lower section of the dial reveals the intricate calibre HUB1242 UNICO movement, a flyback chronograph with a 72-hour power reserve. Limited to just 100 pieces, the Big Bang DJ Snake comes with two easily interchangeable rubber straps featuring the same iridescent effect as the case and bezel, cementing its position as a true fusion of artistic expression and exceptional craftsmanship.

Hublot and Depeche Mode

Hublot and Depeche Mode have shared a common philosophy of uniqueness, innovation, and being different since they partnered in 2010. Depeche Mode’s experimental music and Hublot’s unconventional watch designs have made them stand out. They have been collaborating for the past 13 years and now aim to support The Conservation Collective during Depeche Mode’s Memento Mori World Tour 2023, their first tour in five years. Hublot is the official charity partner, helping to raise funds and awareness for The Conservation Collective, a global environmental charity. The organization focuses on protecting the environment, combating climate change, and reducing plastic pollution through community-driven projects and sustainable initiatives. With the support of Hublot and Depeche Mode, The Conservation Collective’s efforts will gain more exposure and funding to positively impact the environment.

Tudor and Jay Chou

The multifaceted Jay Chou is a Tudor ambassador for their “Born To Dare” campaign. Known as the ‘King of Asian Pop,’ Jay Chou’s fearless and innovative spirit aligns perfectly with Tudor’s history of pushing boundaries and creating watches that withstand extreme conditions. The campaign pays homage to Tudor’s founder, Hans Wilsdorf, and the brand’s tradition of daring individuals to achieve the extraordinary on land, ice, air, and underwater. The collaboration between Tudor and Jay Chou signifies a union of timeless elegance and boundary-pushing innovation, where the spirit of daring meets the dedication to classic craftsmanship. As an influential figure in music and culture, Jay Chou exemplifies the true essence of “Born To Dare” and continues to inspire others to fearlessly pursue their passions.

Born in Taiwan, Jay Chou’s musical journey began at a young age, mastering various instruments and becoming a prolific composer, singer, and producer. He revolutionized Asian pop music by blending European music styles with Asian classical elements, earning him a massive following across Asia and beyond. Beyond his musical accomplishments, Chou has also excelled as a director, actor, and philanthropist. He uses his creative talents to make a positive impact, supporting charitable causes and advocating for wildlife conservation. Jay wears the Tudor Black Bay Chrono in the latest campaign.

Richard Mille and Pharrell Williams

Pharell Williams is a singer, producer, and designer who is perhaps best known for his song Happy, which saw global success. He started his musical career in 1994 with his childhood friend Chad Hugo. As producers, the duo has worked with Britney Spears, Jay Z, Alicia Keys, and more. In 2013 he worked with Robin Thicke on Blurred Lines, and he also wrote the vocals on Get Lucky by Daft Punk. In addition to his musical career, Williams is also active in the fashion industry with his brands Billionaire Boys Club and Ice Cream Footwear.

When it comes to watches, you will often see him wearing Richard Mille pieces such as the RM 031 High Performance, the RM 70-01 Alain Prost, and recently he worked on his own timepiece, the RM 52-05 Pharrell Williams. This manual-winding tourbillon shows an image of the Earth on the dial as it would be viewed from Mars, an experience that has been a dream of the artist his whole life. The dial was crafted by the creative development team at Richard Mille and included work by an engraver, an enamel artist, and a painter.

Raymond Weil, the Beatles, Bob Marley, David Bowie and more

Raymond Weil has made limited editions celebrating the musical careers of The Beatles, AC/DC, Bob Marley, David Bowie, Frank Sinatra, and Buddy Holly, to name a few. A recent music legend to be celebrated with a Raymond Weil watch is Jimi Hendrix. This limited edition Freelancer Chronograph is inspired by the artist’s timeless Woodstock performance, which took place 50 years ago this year, and his famous 1968 white Fender Stratocaster. Details from this iconic guitar can be found on the dial of the watch with nine dotted index markers that mimic the frets on its guitar neck and the circular border representing the six guitar strings. Hendrix was also known for being left-handed, which is visible in the Fender guitar counterweight design of the second hand. The second hand and sub-dial hands also feature the unforgettable cyan-blue Aztec guitar strap that he used. The timepiece is limited to 500 pieces, and they are all numbered on the case back and come with a certificate of authenticity signed by Hendrix’s sister Janie.

Oris and Art Blakley

Oris has long been connected to the world of jazz with a range of limited-edition timepieces celebrating jazz legends of the 20th century. Collaborations include huge talents such as Miles Davis, Thelonius Monk, Oscar Peterson, and Dexter Gordon, to name a few. The design of each collection will always feature a discrete element referring to the world of the musician. The Oris Art Blakey Limited Edition timepiece honors the music and legacy of this jazz legend. The watch is based on the Oris Artelier and features a silver dial decorated with the eight claws of Blakey’s bass drum and a case back in the style of a cymbal. It comes in a 38mm stainless steel case and is equipped with an automatic movement. Limited to 1,000 pieces, each timepiece comes with a special box.

Price: 2,250 EUR

Art Blakey (1919-1990) was an American drummer and bandleader who came to fame in the 1940s in the bands of Fletcher Henderson and Billy Eckstine. He went on to work with Thelonious Monk, who also has an Oris watch named after him, Charlie Parker, and Dizzie Gillespie. In the 1950s, he formed the group, The Jazz Messengers with Horace Silver. The band became an incubator for young talent over the following decades. Blakey was recognized by the Down Beat Jazz Hall of Fame in 1981, the Grammy Hall of Fame in 1998 and 2001, and was awarded a Grammy Lifetime Achievement Award in 2005.

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