Few things in life are as exhilarating and liberating as riding a motorcycle along an open road with the wind in your hair and the sound of the engine roaring in your ears.
Today, there are strong similarities between motorcycles and timepieces, as both celebrate mechanics, moving parts, and gears. And let’s be honest, you can’t really pop out your iPhone for a quick peek at the time while cruising along on your favorite mountain road.
There are many watch companies involved in some way with motorcycles – here are a few of our favorites.
Zenith Pilot Type 20 Chronograph Ton Up – $7,700
The Pilot Type 20 Chronograph Ton Up was launched in 2018 during the annual Distinguished Gentleman’s Ride, to celebrate the café racer biker community, also known as Ton-up boys. Inspired by vintage Triumphs, it features all the design elements to attract both motorcycle lovers and watch enthusiasts. On the dial, the XXL-size numerals and hands mean you only need a quick glance to see the time. The oversized onion-type crown and large chronograph pushers can be accessed with or with your gloves on. The watch is housed in a 45mm aged steel case matched with a black oily nubuck leather strap. Throw on your leather jacket – this is a watch that matches just about any motorcycle you ride.
Breitling Premier B01 Chronograph 42 Norton Edition – $8,250
Breitling announced its partnership with British motorcycle maker Norton in 2018, and the fruits of this collaboration are a treat for both motorcycle enthusiasts and watch lovers. The Premier B01 Chronograph 42 Norton Edition is powered by the brand’s Caliber Manufacture 01 movement. The 42mm case is in stainless steel with a screwed in sapphire crystal caseback, with the Norton logo engraved on a plate on the left side of the case. The black dial with contrasting white subdials, subtle gold tones, and a tachymeter gives it that “urban chic” look as Breitling refers to it. There is even a matching motorcycle – the Norton Commando 961 Café Racer which is limited to 77 bikes. A motorcycle inspired watch to get your vintage on!
Tissot and MotoGP™ have been collaborating for close to 20 years. Tissot is the official timekeeper of the MotoGP and sponsors several MotoGP riders. Each year the brand creates a T-Race motorcycle-inspired watch collection dedicated to the MotoGP™. The T Race collections are just as extreme as the MotoGP riders who continuously push their bikes and themselves to the limit. The 2020 Tissot T-Race MotoGP Automatic Chronograph Limited Edition features a 45mm stainless steel case with black PVD coating and a MotoGP engraved caseback. It comes with an embossed cow leather strap with rubber inner lining. With its aggressive and racy look, Tissot wanted this watch to be as close to a motorcycle as possible. Limited to only 4999 pieces, this is a perfect motorcycle-inspired watch for men.
Baume & Mercier Clifton Club Indian – $3’900
Baume & Mercier’s relationship with Indian Motorcycles began in 2017 with a range of motorcycle-inspired watches. The first watch in the Indian limited-edition series was the Clifton Club Indian Burt Munro Tribute watch, built in honor of the man who set land speed records on his Indian. The Clifton Club “Indian Legend” series includes the Clifton Club Indian Legend Tribute Chief and the Indian Scout, both offered in limited editions of 1901 pieces to honor the founding year of Indian. All three models are 44mm in diameter in stainless steel with a black bezel and a rendering of the Indian head engraved on the caseback. Neat touches include a strap made by Horween, who also makes the Indian leather seats, and a chronograph seconds hand in the shape of the stylized “I” from the Indian Motorcycle logo.
Bell & Ross BR 01-94 B-Rocket – $7,200
In 2014, Bell & Ross commissioned Shaw Harley Davidson to design a one-off concept motorcycle for them and created a watch to go with it, the BR 01-94 B-Rocket. The B-Rocket concept bike is sleek and streamlined, modern yet retro at the same time, encapsulating the essential principles of aeronautical design for which Bell & Ross is known. The B-rocket was designed to break records with a low driving position ensuring optimum aerodynamics. The BR 01-94 B-Rocket watch is the ultimate timing device with large-minute counters and a tachymeter scale on the dial’s outer edge. It has three additional counters: a 60-second, 30-minute, and 12-hour counter. The timepiece is limited to 500 pieces.
Bremont Isle of Man TT – £5’450
As of 2019 Bremont is the official watch and timing partner for the Isle of Man Tourist Trophy (TT), the world’s ultimate road race for motorcycle lovers. It is one of the last challenges in motorsports and is the ultimate test of both man and machine. Bremont teamed up with current senior TT champion Peter Hickman, who is credited with the fastest lap ever recorded. As part of the TT partnership, Bremont produced a Limited Edition TT watch that is primarily retailed through Dunwell Jewelers on the Isle of Man. Only 62 pieces have been produced so if you are a TT fan, hurry as they will sell out quickly.
CT Scuderia Bullet Head Dashboard – $1,550
Time, speed, and the love of mechanics is what CT Scuderia is all about. Founded by Enrico Margaritelli, a third-generation Italian watchmaker with a love of motorcycles and racing. CT Scuderia make watches for men who love motorcycles. The CT Scuderia Bullet Head Dashboard faithfully replicates the design of vintage speedometers with a double contrasting scale, café racer style. Revisiting the golden age of the race track with its “Miles per Hour” lettering inspired by rev counters on racing motorbikes. The Bullet Head’s 44mm case is made of steel, like the tubular frames of café racers, with a black coating. The strap is in fine Italian leather with a tire-tread racing-oriented design.
Carl F. Bucherer & Harley Davidson – $ 1.8 million
Bucherer and Bünderbike got together and produced the most expensive motorcycle in the world – the Carl F. Bucherer custom made watch is included in the price. The motorcycle is loosely based on Harley Davidson’s Softail Slim S model, and the watch is based on the Carl F. Bucherer Patravi TravelTec II. The Harley-Davidson Blue Edition took a team of 8 over 2,500 hours to produce. What you notice first is the intense blue color, which was achieved by first silver-plating the bike, then applying 6 color coats using a secret method. A six-prong Heaven solitaire ring with a 5.40-carat diamond sits alongside the Carl F Bucherer watch, both protected underneath the armored glass dome in a retractable safe.
Azimuth Crazy Rider – $5,400
Azimuth has not partnered with a motorcycle brand but they make the list for best watches for motorcycle lovers as they actually constructed the watch to resemble a motorcycle engine. Inspired by the winding interstates of the U.S. highway system and the Harley Fat Boy, the 55mm X 38mm case is asymmetrical and shaped like an infinity symbol. The Crazy Rider is fitted with a porthole style bezel with visible screws. A miniature chain circles the center of the dial, aided by open-worked wheels at both ends, mimicking the look of a motorcycle’s sprocket brake drive system. The chain transmission design drives both the hour and minute display. The hour hand is the shorter one and it travels along the entire dial displaying a 24-hour scale while the minute hand rotates in a fixed position on the right side. The red and yellow markers contribute to a retro biker vibe. Paired with a sporty leather strap with contrast stitching the Crazy rider is available black PVD, brown PVD with a titanium, or black PVD bezel.
About the Author
Susanne Samuelsson is from Sweden but has lived in Switzerland for most of her life. She has spent the last 20 years working for luxury watch publications in sales and marketing. She has worked for Europa Star, Revolution, Elite Traveler,Quintessentially and The Rake. She loves wearing men’s timepieces and since she started The Watch Pages has a list as long as your arm of new watches she would love to buy!