You walk out to your driveway and there your motorcycle sits, gleaming in the sun, the luxurious paint job sparkling as you throw your leg over the bike and sink into the soft, comfortable leather seat.
You insert the key, turn it to the proper position and thumb the starter…
And the engine roars to life, its throb shaking the pegs and thrilling your soul, speaking to something at the core of your being.
You give one last check on the timepiece on your wrist, your companion for this and other adventures, and open the throttle.
The open road awaits.
Today, the combination of motorcycles and timepieces is one of the strongest connections, as both celebrate mechanics, moving parts and gears. There are many watch companies involved in some way with motorcycles — here are some of our favorites.
Baume & Mercier
Baume & Mercier has a whole collection of watches inspired by Indian Motorcycles. It started with a limited-edition timepiece to honor Burt Munro, who set land speed records on his Indian, and now includes special Chief- and Scout-inspired models. Great touches, like the Indian “I,” odes to 1903, the year Indian was founded, and the Indian head engraved on the caseback, make these watches stand out.
Price: CHF 3,700
Bell & Ross
Bell & Ross makes the B-Rocket watch, inspired by a one-off Harley-Davidson commissioned from custom house Shaw Harley-Davidson in the UK. Sleek and streamlined, modern yet retro at the same time, the BR 01-94 B-Rocket comes in a limited edition of 500 pieces.
Price: EUR 5’700
Breitling recently announced a brand-new partnership with Norton Motorcycles, unveiling its first watch, the B01 Chronograph 42 Norton Edition, powered by the brand’s Caliber Manufacture 01 movement. The design is what the brand refers to as “urban chic” with a black dial, contrasting sub dials, gold-colored hands and indexes and a tachymeter. The only problem is that if you like the watch, you are probably going to like the motorcycle that goes with it too – the Norton Commando 961 Café Racer Mark II Breitling Limited Edition (only 77 bikes available, so you better be quick!).
Bremont works with motorcyclist/actor/adventurer Charlie Boorman, supplying him with watches to wear on his adventures. Bremont also supplied Boorman and actor Ewan McGregor with watches for the TV Long Way Round. Boorman’s watch of choice, the rough and ready Bremont S2000 is water resistant to 200 meters.
Price: USD 4,495 on a rubber strap and USD 5,095 on a stainless-steel bracelet.
Carl F. Bucherer
Carl F. Bucherer recently presented an amazing collaboration with Harley Davidson for a unique motorcycle all in blue with a watch and a diamond solitaire ring built into the gas tank. This was the first time that Bucherer, now one of the world’s biggest retailers has done something outside of watches and jewelery in its Bucherer Blue Editions.
Price: CHF 1,888,000
Cvstos partners with Moto GP rider Dani Pedrosa and the model dedicated to him is called the Challenge Pedrosa, a tonneau-shaped chronograph that uses Pedrosa’s signature color, orange, in a black titanium case.
Price: USD 31,600
IWC has an entire advertising campaign featuring Bradley Cooper aboard a Triumph motorcycle. They don’t have any particular models dedicated to motorcycles, but it would only make sense to take one of their Big Pilots and let it appeal to the bikers among us.
Price: CHF 13,900
Tissot is the official timekeeper and watch of the MotoGP and sponsors several MotoGP riders. One of the latest is the T-Race MotoGP Limited Edition, a quartz chronograph limited to 8,888. The watch’s structure is inspired by the frame and parts of the cutting-edge motorcycles used in MotoGP, with features such as a brake-disc bezel, dashboard counters and tire treads on the dial. Tissot also offers limited editions dedicated to its riders Jorge Lorenzo and Thomas Luthi.
Price: From CHF 745
Zenith sponsors the annual Gentleman’s Ride and offers the Pilot Ton Up, inspired by vintage Triumphs. The Ton Up is completely blacked out, with an aged steel case to match its retro looks. Designed to celebrate the café racer biker community, also known as Ton-up boys, Zenith has taken a pilot’s watch design and combined it with vintage motorcycle racing heritage for a watch that matches just about any bike you ride.