Alexander Shorokhoff was born in Moscow in 1960. He studied architecture and is a trained civil engineer. He moved to Germany in 1991 and established a pan-European sales and distribution network of “Poljot,” a Russian brand, just one year later. Only selling watches was not enough for Alexander, and he established his first in-house watch brand “Poljot International” in 1994. Followed in 2003 by “Alexander Shorokhoff,” a watch manufacture that carries his name.