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New Watches 2024

Discover all the latest watch releases from 100’s of brands - Monday to Friday

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Explore what's in store for you this week! Authentic luxury watches directly from the brands. Shop with confidence and find your perfect timepiece today.

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De Bethune’s Chromatic Odyssey: The DB28xs Purple Rain

De Bethune invites us on a chromatic journey, led by Master Watchmaker Denis Flageollet, with the new DB28xs Purple Rain limited edition. Breaking boundaries with its smaller size, purple color, and original design.

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Strength
Features

Strength and Style – Alpina’s Seastrong Diver Extreme Automatic

Fitted with the ultra-robust case from Alpina’s outdoor Extreme line for the first time, the Seastrong Diver Extreme Automatic also features a GMT function, making it ready to travel anywhere on land or sea.