Started as an idea just four years ago in 2016, the Code41 brand was a crowd-funded concept that came to fruition thanks to a community of 57,000 members who invested. After reaching its numbers, the Code41 team members began producing watches that revolve around different themes in life. Its watches are powered by movements such as Miyota 82S7 and are part of collections like Anomaly, X41 and Day41. All are affordably priced at under $5,500 and are predominantly sold online.
CODE41 decided to do things differently from day one. The concept for their first mechanical timepiece debuted on the 30th of March 2016, with the introduction of the TTO label, which stands for Total Transparency on Origin. This means that CODE41 communicates precisely where each component of the watch is made, each component’s cost price, and each timepiece’s profit margin.
The first designs were unveiled online on the 11th of May 2016. Each member of the CODE41 community voted on the designs. On the 22nd of November, the first CODE41 prototypes, the Anomaly-01 with a Miyota 82S7 movement and the Anomaly-02 with an ETA 2824 movement, went live on the crowdfunding platform Kickstarter. The campaign lasted 30 days and raised 543,150 CHF!
CODE41 unveiled Project X41 on the 14th of March, 2018, with the introduction of a manufacture movement and a watch wholly designed, manufactured, and assembled in Switzerland. As is usual for CODE41, several variations were presented, and it was up to the community to vote. When sales opened in 2019, 1,150 pieces sold for a total of almost 5.4 million CHF! Edition 4 of the X41 launched in 2020 and sold for close to 3 million CHF.
CODE41’s DAY41 concept started in June 2019 with a project for a new ladies’ watch collection. The CODE41 community voted on each step of the project so that the DAY41 would be a true reflection of what women want.
Surprisingly, 70% of the votes were for an automatic movement in a 37mm case – when the vast majority of women’s watches on the market are quartz – proving that women are also sensitive to the beauty of mechanical movements.
Numerous men were also voting and expressing interest in this particular design. Thanks to this interest, the brand decided to add a second, 40mm, size to offer a genuinely unisex collection so that everyone can enjoy the DAY41.
Luxury watch designer Claudio D’Amore founded CODE41 in 2016. After many years designing watches for Tag Heuer and Montblanc, Claudio decided to embark on a new adventure. He wanted to create watches of the highest quality with the help of a community of watch lovers who would play an active role in each watch’s design. Today, the community includes over 300,000 members who love watchmaking and CODE41.
Why the name CODE41? 41 is the country code for Switzerland and a systems error in computer science. Claudio D’Amore liked the analogy as his project represents an anomaly in the Swiss watch industry.
The sporty Anomaly-01 is available in 5 versions, steel with a black dial, steel with silver dial, black PVD, brown PVD, and forged carbon with many strap variations to choose from. The timepieces are powered by a Japanese mechanical automatic movement.
The Anomaly-02 is more classic in its appearance than the Anomaly-01. Available in 4 versions, steel with a black dial, steel with silver dial, black PVD, and forged carbon with many different straps to choose from. The timepieces are powered by a Swiss mechanical automatic movement.
The X41 is a watch made in Switzerland with over 90% of its value coming from Switzerland. The movement is designed, manufactured, and assembled entirely in Switzerland. Available in a 42mm case size with different materials and strap choices available.
The DAY41 is powered by a Swiss STP 615 automatic movement that comes with a bi-directional winding rotor. There are two stainless steel case sizes – 37mm and 40mm – with five color variants for the 37mm model (including one with diamonds), and three color variants for the 40mm version.