H. Moser & Cie. launched this Pioneer Centre Seconds Funky Blue Black Edition with its online watch community via a very special Pioneer tour.
From wrist to wrist
This new Pioneer Tour launch sees the Pioneer Centre Seconds Funky Blue Black Edition traveling from wrist to wrist around the world thanks to the brand’s active online community.
This exclusive tour
The tour started when a customer came to visit the manufacture and left wearing the new timepiece. He kept the watch for a few days, took a photo, and then posted a wrist shot on Instagram, before passing the watch to a fellow Moser lover. There is no plan, no schedule, each wearer decides where the watch goes next.
Over 200 photos shared
In its first two months, the watch was worn by 15 different people, with over 200 photos shared from over eight cities.