Renowned Breil watchmaker Carlo Crocco struck out on his own in the 1970s and spent three years designing a piece that he named Hublot, which is the French word for a ship’s porthole. His masterpiece was the first steel watch that was paired with a natural rubber strap. This had not been done in the watchmaking industry before. Crocco presented the Hublot to the public in 1980 at the Basel Watch Fair. At first, it failed to attract much attention but soon developed a following among royal families and celebrities.