Reference #: M115234-0012
Rolex is an official partner of The Watch Pages
No watch brand is less in need of an introduction than Rolex. Founded in 1905, Rolex is the brainchild of Hans Wilsdorf, who had a vision to see a watch worn on the wrist. At the time, wristwatches were not very precise nor very common. To convince his customers that a wristwatch could be reliable, he equipped his watches with tiny, extremely precise movements manufactured in Switzerland. He now needed a name, and he tried hundreds combining the letters in the alphabet every which way he could think of, but none felt right. The story has it that one morning while he was in London, a genie whispered “Rolex” in his ear.