Anonimo Watches

Anonimo was founded in Florence in 1997 by Federico Massacesi, several years before the revival of the mechanical wristwatch. Ahead of his time, Massacesi’s mission was to develop Florence’s watchmaking traditions by creating a collection of purely mechanical timepieces that would elegantly marry form and function. Luck was on his side when one of Italy’s oldest and most respected watchmakers – Panerai – decided to relocate to Switzerland. Many of Panerai’s watchmakers and artisans did not wish to follow the brand; instead, they joined Massacesi; they created Anonimo.

In 2003, Dr. Dino Zei, a well-known and respected engineer and the X-CEO of Panerai, joined Anonimo and developed the Nautilo collection, the brand’s first diving watches. Anonimo has made a name for itself in professional diving, and The Nautilo collection is still part of Anonimo today.

To benefit from Switzerland’s watchmaking know-how, Anonimo decided to move the brand there in 2013. The brand is still very in touch with its Italian roots, though.

The brand’s philosophy is that of a sharing of emotions and passions. Anonimo remains faithful to its Italian origins, which stand for living a joyful life full of happiness and passion. They are true to their Swiss influence by producing Swiss-made watches of high quality. The elegance of their watches speaks to open-minded and caring people for whom it is essential to nurture both their own lives and others. Their hashtag #ShareYourPassionsByAnonimo perfectly sums it up!