Bell & Ross: 276 watches with prices

Bell & Ross Watches

Perhaps most easily recognizable for its rich history in the world of aviation, Bell & Ross has been creating wrist instruments and working with pilots since the very start. The brand continues to work with nearly a dozen top-notch military organizations around the world and produces watches for extreme circumstances, including pilot’s watches, dive watches, and more. One of its most beloved collections features the easily identifiable BR square case (with cushioned corners) with an inner round dial.

History of Bell & Ross

Bell and Ross is a French watch company founded in 1992 by two childhood friends Bruno Belamich and Carlos A. Rossillo, as a university project. The two Frenchmen shared a common vision to produce tool watches. The brand started by supplying their pilot watches to the French Air Force, with their unique timepieces manufactured by Sinn, a German watch manufacturing company. However, Bell and Ross’ partnership with Sinn dissolved in 2002, and the brand shifted its manufacturing to La Chaux-de-Fonds, Switzerland.

Bell & Ross designs its watches as luxury tools under the tagline “Never let essential be compromised by superfluous.” As a result, most Bell and Ross watches are for professional use, evident by the brand’s military and aviation-inspired watch design. The brand began manufacturing watches with the square-shaped case in 2005 with its BR-01 model resembling an aircraft’s cockpit instruments. The company’s square-cased BR models became its most recognizable design.