Singer Reimagined Watches

Singer Reimagined is a tale of passion, innovation, and a deep appreciation for mechanical timekeeping. Founded in 2017, the brand has quickly established itself as a player in the world of horology, capturing the attention of watch enthusiasts and collectors alike.

Singer Reimagined was born from a collaboration between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a talented watch designer. Singer Vehicle Design is renowned for its meticulous restoration and modification of classic Porsche 911s, with a philosophy rooted in combining the best of the past with modern engineering and design principles.

Drawing inspiration from the world of automotive engineering, Singer Reimagined set out to redefine the chronograph watch. Their first creation, the Singer Track1, debuted at the Geneva Motor Show in 2017 and immediately garnered acclaim for its unique and innovative design. The Singer Track1 was unlike any other chronograph on the market. Rather than the traditional subdials and pushers found on most chronographs, Singer Reimagined opted for a central chronograph display. The hours, minutes, and seconds were displayed in a highly legible and intuitive manner, allowing for easy reading while engaged in high-performance activities.

Building on the success of the Singer Track1, the brand introduced additional variations and limited editions, each showcasing the brand’s commitment to excellence in design and craftsmanship. Each timepiece is meticulously assembled by skilled artisans who share a passion for horology, resulting in watches that are as much a work of art as they are a precision instrument. Their innovative approach to chronograph design, combined with a relentless pursuit of excellence, has garnered the respect and admiration of watch enthusiasts worldwide.