Chapter 3.5 Zest Steel

BA111OD continues to expand its Chapter 3 line with two fresh spring releases: the vibrant Chapter 3.5 ZEST and the refined Chapter 3.6 AZUR. Both are 42 mm unisex Swiss Made automatics that carry the design codes established in the series—sunray dials with smoky gradients that open discreetly to reveal the balance spring and semi-skeletonized movement beneath. It’s a signature detail that connects the wearer to the mechanics without overexposing the movement. As always, the crown sits at 4 o’clock, a subtle hallmark of the brand’s identity.

Since 2019, Thomas Baillod has cultivated a loyal community of “Afluendors”, a hybrid of ambassadors, influencers, and vendors—who eagerly await each launch announced on LinkedIn and at private gatherings. The formula remains simple yet effective: watches with strong design DNA, transparent positioning, and attainable pricing. Both ZEST and AZUR feature polished faceted indexes, 38-hour power reserves, and the brand’s hallmark strap technology, two NFC chips that allow the owner to share digital files and connect directly to their personal BA111OD boutique, reinforcing the brand’s unique “we-commerce” approach.

The ZEST leans sporty and bold with a gunmetal PVD case, anthracite dial accented by electric orange details, and a matching Saffiano leather strap with orange stitching. The AZUR takes a more classic route with a polished steel case, a rich blue dial, and a brown leather strap. Different in personality but united in spirit, both models bring fresh energy to BA111OD’s growing portfolio of approachable Swiss mechanical watches.