Singer Reimagined Watches

An unusual pairing that somehow is incredibly symbiotic, Singer Reimagined stems from a partnership between Rob Dickinson, the founder of Singer cars, and watch designer Marco Borraccino. The two formed an immediate connection thanks to their design and engineering prowess, and eventually created the Singer Reimagined watch brand – designed to turn the watch world on its head. The chronograph watches, Singer Track 1, are creative barrel-shaped cases with round bezels and dials and innovative counters.

History of Singer Reimagined

Singer Reimagined is a tale of passion, innovation, and a deep appreciation for mechanical timekeeping. Founded in 2017, the brand has quickly established itself as a player in the world of horology, capturing the attention of watch enthusiasts and collectors alike.

Singer Reimagined was born from a collaboration between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a talented watch designer. Singer Vehicle Design is renowned for its meticulous restoration and modification of classic Porsche 911s, with a philosophy rooted in combining the best of the past with modern engineering and design principles.

Drawing inspiration from the world of automotive engineering, Singer Reimagined set out to redefine the chronograph watch. Their first creation, the Singer Track1, debuted at the Geneva Motor Show in 2017 and immediately garnered acclaim for its unique and innovative design. The Singer Track1 was unlike any other chronograph on the market. Rather than the traditional subdials and pushers found on most chronographs, Singer Reimagined opted for a central chronograph display. The hours, minutes, and seconds were displayed in a highly legible and intuitive manner, allowing for easy reading while engaged in high-performance activities.

Building on the success of the Singer Track1, the brand introduced additional variations and limited editions, each showcasing the brand’s commitment to excellence in design and craftsmanship. Each timepiece is meticulously assembled by skilled artisans who share a passion for horology, resulting in watches that are as much a work of art as they are a precision instrument. Their innovative approach to chronograph design, combined with a relentless pursuit of excellence, has garnered the respect and admiration of watch enthusiasts worldwide.

The Singer Reimagined Movement

At the heart of the Singer Track1 beats an exceptional movement developed in collaboration with Jean-Marc Wiederrecht and his team at Agenhor. The movement, the AgenGraphe, combines a column-wheel chronograph with a revolutionary clutch mechanism, resulting in smooth and precise chronograph operation.

The Grand Prix d’Horlogerie de Geneve Award

The Singer Track1 received widespread acclaim for its groundbreaking design and exceptional performance. It was awarded the Chronograph Watch Prize at the 2018 Grand Prix d’Horlogerie de Genève, cementing Singer Reimagined’s reputation as a serious contender in the watchmaking industry.

Who Owns Singer Reimagined?

Singer Reimagined is owned by Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a watch designer. Rob Dickinson’s background in automotive engineering and passion for restoring and modifying classic Porsche 911s played a significant role in the establishment of Singer Reimagined. Together with Marco Borraccino, they have built the brand and its reputation for innovative and exceptional timepieces.

Fun Fact

Singer Reimagined founder, Rob Dickinson, is not only a watch enthusiast and entrepreneur but also a musician. Before venturing into the world of horology, Dickinson was the lead singer of the alternative rock band Catherine Wheel in the 1990s. His background in music and his passion for mechanical timepieces have come together in the creation of Singer Reimagined, where he combines his love for both industries. This unique combination of talents and interests adds an exciting dimension to the brand’s story and reflects Dickinson’s diverse creative pursuits.

Singer Reimagined Collections

Singer TRACK1

The Singer Track1 collection represents the brand’s debut and features the iconic timepiece that put Singer Reimagined on the map. The Track1 revolutionized the chronograph design with its unique central chronograph display, breaking away from the traditional subdials and pushers found on most chronographs. The Track1 offers a bold and legible display of hours, minutes, and seconds, making it incredibly intuitive to read. With its robust yet refined design, the Track1 blends automotive-inspired aesthetics with exceptional watchmaking craftsmanship. This collection includes various models and limited editions that exhibit different dial colors, materials, and finishes, providing options to suit different tastes.


The Singer Flytrack collection builds upon the success of the Track1 while introducing a second-time zone function. This addition enhances the utility of the timepiece, especially for frequent travelers or individuals who need to keep track of multiple time zones. The Flytrack maintains the central chronograph display and incorporates a dual-time subdial, enabling wearers to easily monitor two time zones simultaneously. This collection showcases Singer Reimagined’s dedication to practicality and functionality while maintaining the brand’s signature design language.


The Track1 DLS (Dynamics and Lightweighting Study) Edition is specifically designed for owners of DLS restorations. Born out of a collaboration between Singer Reimagined and the Porsche-backed motorsport company Williams Advanced Engineering, the Track1 DLS is a limited-edition marvel. Exclusive to these fortunate individuals, the Track1 – DLS Edition chronograph can be acquired and customized according to their preferences. This privileged group has the unique opportunity to personally choose the colors, materials, and finishes that will adorn their individualized timepiece.