Alexander Shorokhoff Watches

Alexander Shorokhoff is a German watchmaker who founded his eponymous brand in 2003. Shorokhoff was born in Russia and studied engineering before beginning his career in watchmaking. He moved to Germany in 1991 and established a pan-European sales and distribution network of “Poljot,” a Russian brand, just one year later. Only selling watches was not enough for Alexander, and he established his first in-house watch brand, “Poljot International,” in 1994. Followed in 2003 by “Alexander Shorokhoff,” a watch manufacture that carries his name.

Shorokhoff’s vision for his brand was to create watches that were not only technically advanced but also aesthetically pleasing and unique. His watches are known for their bold designs, intricate dials, and use of color.

Shorokhoff is also known for his use of high-quality materials and his commitment to traditional watchmaking techniques, such as hand-engraving and guilloche. Each watch is crafted with meticulous attention to detail and is made in limited editions. Today, Alexander Shorokhoff continues to push the boundaries of traditional watchmaking with its innovative and unique designs.