Sartory Billard Watches

Sartory-Billard is a French independent watch brand founded in 2015 by Armand Billard, a designer who came to horology after a career running his own design agency and built the company around a simple idea: the collector as co-creator. Each bespoke watch begins as a structured dialogue between Armand and the client, exploring materials, colors, and textures within a defined design framework, from meteorite and stone dials to hand-guilloché patterns. The SB04 established the brand’s visual identity, the SB06 introduced a proprietary movement, and the SB10 Jumping Hour brings the brand’s first complication to a wider circle of collectors. Every watch is assembled in France, and each one leaves the workshop carrying its owner’s story.