The Watch Pages was started by Susanne Samuelsson and Sophie Furley. We have been friends and colleagues working in the watch industry for over 15 years. The idea for the site came about because people were often asking us for advice about which watch they should buy. The more this happened — and it happened a lot — the more we realized that searching for a watch online is a minefield of information.
The individual brand websites are great, but there are hundreds of watch brands in Switzerland alone, so checking out each page individually would take you weeks, and that’s if you know the names of all the brands. If you try Google, you will most probably stumble across a mix of second-hand dealers, technical watch websites, forums, blogs and some very dodgy characters.
There is nowhere you can really search for all the new watches on the planet, compare models, check prices, and discover new brands all in the same place. That is, until now!
The Watch Pages features over 160 brands (and it is growing every week) and thousands and thousands of watches. If you are a newbie to our industry, searching for a watch is as simple as finding a vacation home on Airbnb, or ordering a new pair of shoes online — you just put in your preferences and let our algorithms find you the perfect watch. And if you are a bit of an expert, you can have a lot of fun with our advanced filters and search watch functions and complications to your heart’s content.
In addition to the most amazing watch database you will ever find, the website also includes numerous articles to give you ideas, to help you make the right purchase and discover more about the wonders of watches.
The Watch Pages is a play on words from the retro yellow telephone directory, The Yellow Pages. If you are over 40, you’ll probably remember it fondly with its catchy tagline “Let your fingers do the walking”. If you are under 40 and this means absolutely nothing to you, do not panic, all you need to know is that The Watch Pages is the ultimate resource if you are looking for a new watch.
We started this website over two years ago and it has been quite the journey. We completely underestimated just how much time it would take us, but we are so proud to finally be online! We really hope you enjoy exploring and researching the perfect watch for yourself or a loved one. The journey is often as fun as the purchase.
More about us
Susanne Samuelsson is from Sweden, but has lived in Switzerland most of her life. She has spent the last 20 years working for luxury watch publications in sales and marketing. She has worked for Europa Star, Revolution, Elite Traveler and The Rake. She loves wearing men’s timepieces and since she started The Watch Pages has a list as long as your arm of new watches she would love to buy!
Sophie Furley is a British and Swiss citizen and has been a journalist in the watch industry for over 15 years. She has written about watches for a number of newspapers and magazines including Revolution, The New York Observer, The Times, The Hollywood Reporter and Europa Star. She loves testing timepieces in extreme conditions and on a typical week you might find her half way down a crevasse on the Mont Blanc glacier or testing watches in the jungles of Malaysia.