People and Places
Panerai Opens Their Largest Boutique Ever in the Heart of New York
Panerai makes a statement with the opening of its largest boutique to date on Madison Avenue in New York City, providing watch enthusiasts with an extraordinary destination to explore the brand’s iconic timepieces.
The Richard Mille Cup: Infusing Sailing With Soul
The inaugural Richard Mille Cup honors the artistry, legacy, and customs of classic yachts, where genuine pre-war vessels will compete in a race from Falmouth to Le Havre in June this year.
F.P.Journe Opens a New Maison In New York
F.P. Journe has recently opened a new showroom in the heart of SoHo, one of the trendiest neighborhoods in New York City.
Jaeger-LeCoulture Adds Lenny Kravitz as Global Ambassador
Jaeger-LeCoultre announces Lenny Kravitz, a preeminent rock musician of our time, as its newest Ambassador. He is a singer, songwriter, producer, multi-instrumentalist, actor, designer, photographer, and avid watch aficionado.
Richard Mille Welcomes Golfer Jessica Korda
Jessica Korda, an American professional golfer, has recently joined the Richard Mille family of sports partners alongside her sister Nelly and brother Sebastian.
Purnell Teams Up With Paris Saint-Germain With the New Purnell X PSG Limited Edition
Paris Saint-Germain and Purnell have entered into a three-year partnership, with Purnell becoming the official timekeeper and sponsor of the famous football club.
Patek Philippe’s New Rare Handcrafts 2023 Exhibition in Geneva, Switzerland
Patek Philippe will showcase its latest collection, “Rare Handcrafts 2023,” at its historical headquarters on Rue du Rhône in Geneva from April 1 to 15, 2023.
De Bethune Rocks the DBD “Season 2” With Swizz Beatz
De Bethune has revealed the release of its DBD “Season 2” timepiece in partnership with the celebrated musician and producer Swizz Beatz. This marks their second collaborative project and pays homage to the origins of Manufacture De Bethune.
Artist Daniel Arsham, Hublot and a Giant Sundial in the Swiss Alps
Hublot announces contemporary artist Daniel Arsham as a new brand ambassador, with a Hublot-inspired 20-meter sundial installation in snow-filled Zermatt in Schwarzsee at 2583m.
Rado and Ash Barty Partner on a New True Square Limited Edition
Ash Barty, a former world number one and the 2022 Australian Open women’s singles champion, and her longtime partner Rado introduce their third limited edition watch.
Eileen Gu and IWC Host Kids Training Day Ahead of the Aspen Winter X Games
Eileen Gu, the two-time Olympic gold medalist in freestyle skiing, and IWC Schaffhausen joined young skiers on the slopes in Aspen, Colorado.
Jaeger-LeCoultre Celebrates the Lunar New Year in Style With Jackson Yee
Jaeger-LeCoultre announces a new campaign starring their global ambassador Jackson Yee (Yi Yang Qian Xi).
Ronaldinho, Rebellion’s New Ambassador
With the 2022 World Cup still fresh in everybody’s mind, the Swiss watch brand Rebellion Timepieces announces Ronaldinho as their new ambassador!
Hublot and Shepard Fairey Launch the Classic Fusion Aerofusion Chronograph All Black
The Hublot Classic Fusion Aerofusion Chronograph All Black Shepard Fairey features Shepard Fairey’s recognizable star mandala and Hublot’s iconic All Black design signature.
CYRUS Genève announces ‘Official Timekeeper & Watch Partner’ Uralkali Haas F1 Team
CYRUS Genève announces a new partnership with the “Uralkali Haas F1 Team” at the Monaco Grand Prix, 20-23 May 2021.
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