MB&F Watches

Founded in 2005 by Max Busser, who had been a key figure at Harry Winston – creating the now-famed Opus series, MB&F is all about thinking outside the box.  Busser, an engineer by trade, creates his three-dimensional horological machines – most of which are inspired by space travel and other sci-fi like themes – with the help of  “friends.”  Hence the MB&F with F standing for friends. He gives credit to every watchmaker and master mind involved in creating each new horological machine.

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MB&F HM9 Flow Air Red Gold
MB&F
HM9 Flow Air Red Gold
217,454 USD
MB&F LM101 Platinum
MB&F
LM101 Platinum
78,451 USD
MB&F LM101 White Gold
MB&F
LM101 White Gold
63,453 USD
MB&F LM FlyingT Baguette
MB&F
LM FlyingT Baguette
343,799 USD
MB&F HM3 Frog X Blue
MB&F
HM3 Frog X Blue
152,000 USD
MB&F LM Perpetual EVO
MB&F
LM Perpetual EVO
167,000 USD
MB&F HM9 Flow Road Titanium
MB&F
HM9 Flow Road Titanium
193,888 USD
MB&F LM2 Red Gold Blue
MB&F
LM2 Red Gold Blue
170,321 USD
MB&F LM101 Red Gold
MB&F
LM101 Red Gold
63,453 USD
MB&F LM101 RG Blue
MB&F
LM101 RG Blue
68,000 USD
MB&F HM3 Frog X Turquoise
MB&F
HM3 Frog X Turquoise
152,000 USD
MB&F LM101 MB&F x H. Moser Aqua Blue
MB&F
LM101 MB&F x H. Moser Aqua Blue
56,774 USD
MB&F MoonMachine 2 Ti
MB&F
MoonMachine 2 Ti
101,524 USD
MB&F LM Split Escapement Blue
MB&F
LM Split Escapement Blue
91,052 USD
MB&F LM1 Longhorn
MB&F
LM1 Longhorn
Price upon request
MB&F LM Perpetual Palladium
MB&F
LM Perpetual Palladium
206,000 USD
MB&F HM8 Can-Am WT
MB&F
HM8 Can-Am WT
89,981 USD
MB&F LM Flying T Red Gold
MB&F
LM Flying T Red Gold
105,000 USD
MB&F LMX Titanium
MB&F
LMX Titanium
112,000 USD
MB&F LM101 MB&F x H. Moser Funky Blue
MB&F
LM101 MB&F x H. Moser Funky Blue
56,774 USD
MB&F HM7 Aquapod Red Gold
MB&F
HM7 Aquapod Red Gold
147,672 USD
MB&F LM Flying T Lapis Lazuli
MB&F
LM Flying T Lapis Lazuli
138,000 USD
MB&F LM Flying T Allegra
MB&F
LM Flying T Allegra
185,000 USD
MB&F LM FlyingT Pavée
MB&F
LM FlyingT Pavée
167,108 USD
MB&F LM Flying T Platinum
MB&F
LM Flying T Platinum
116,000 USD
MB&F MoonMachine 2 RG
MB&F
MoonMachine 2 RG
109,600 USD
MB&F LM Perpetual White Gold
MB&F
LM Perpetual White Gold
182,105 USD
MB&F LM Flying T Allegra
MB&F
LM Flying T Allegra
185,000 USD
MB&F LM Perpetual EVO
MB&F
LM Perpetual EVO
167,000 USD
MB&F LM Perpetual EVO
MB&F
LM Perpetual EVO
167,000 USD
MB&F LM Split Escapement Yellow Gold
MB&F
LM Split Escapement Yellow Gold
91,052 USD
MB&F HM9-SV WG / Purple
MB&F
HM9-SV WG / Purple
440,000 USD
MB&F LM101 Palladium
MB&F
LM101 Palladium
68,557 USD
MB&F LMX Red Gold
MB&F
LMX Red Gold
128,000 USD
MB&F HM10 Red Gold
MB&F
HM10 Red Gold
120,000 USD
MB&F HM9-SV RG / Black
MB&F
HM9-SV RG / Black
440,000 USD
MB&F HM8 Can-Am RT
MB&F
HM8 Can-Am RT
89,981 USD
MB&F LM FlyingT Malachite
MB&F
LM FlyingT Malachite
145,000 USD
MB&F LM101 MB&F x H. Moser Red
MB&F
LM101 MB&F x H. Moser Red
56,774 USD
MB&F HM9 Flow Air Titanium
MB&F
HM9 Flow Air Titanium
193,888 USD
MB&F HM7 Aquapod Titanium Green
MB&F
HM7 Aquapod Titanium Green
124,260 USD
MB&F LM2 Titanium
MB&F
LM2 Titanium
159,209 USD
MB&F HM9-SV RG / Blue
MB&F
HM9-SV RG / Blue
440,000 USD
MB&F LM Thunderdome
MB&F
LM Thunderdome
310,649 USD
MB&F LM Split Escapement Green
MB&F
LM Split Escapement Green
73,913 USD
MB&F LM Split Escapement Ruthenium
MB&F
LM Split Escapement Ruthenium
91,052 USD
MB&F HM7 Aquapod Platinum Red
MB&F
HM7 Aquapod Platinum Red
178,891 USD
MB&F LM Perpetual Yellow Gold
MB&F
LM Perpetual Yellow Gold
182,105 USD
MB&F LM FlyingT Black Lacquer
MB&F
LM FlyingT Black Lacquer
137,114 USD
MB&F HM9-SV WG / RG
MB&F
HM9-SV WG / RG
440,000 USD
MB&F LM101 WG Purple
MB&F
LM101 WG Purple
68,000 USD
MB&F LM101 MB&F x H. Moser Cosmic Green
MB&F
LM101 MB&F x H. Moser Cosmic Green
56,774 USD
MB&F HM9 Flow Road Red Gold
MB&F
HM9 Flow Road Red Gold
217,454 USD
MB&F LM101 Steel Blue
MB&F
LM101 Steel Blue
56,000 USD
MB&F MoonMachine 2 Black Ti
MB&F
MoonMachine 2 Black Ti
101,524 USD
MB&F HM10 Titanium
MB&F
HM10 Titanium
105,000 USD
MB&F HM3 Frog X Purple
MB&F
HM3 Frog X Purple
152,000 USD
MB&F LM Split Escapement Red Gold
MB&F
LM Split Escapement Red Gold
91,052 USD
MB&F LM Perpetual Titanium
MB&F
LM Perpetual Titanium
170,746 USD
MB&F LM Perpetual Evo Titanium
MB&F
LM Perpetual Evo Titanium
175,677 USD
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History of MB&F

MB&F stands for Max Busser and friends and was founded by Max Busser in 2005. The brand’s concept is to create horological machines that combine traditional watchmaking of the highest craftsmanship with futuristic, fiercely unconventional designs that challenge the way we see the wristwatch. The brand showcases its timepieces through retail stores worldwide and in four M.A.D. (Mechanical Art Devices) galleries that also feature the work of other mechanical artists chosen by MB&F.

Max started his career in watches at Jaeger-LeCoultre. When he left, he became the C.E.O. of Harry Winston Watches. The Harry Winston Opus project, wherein every year the brand works with a different independent watchmaker to create a limited-edition Opus timepiece, was his brainchild.

When Max Busser decided to create his own watch brand, he funded his business by pre-selling watches based on a drawing two years before the first watches would be available. He traveled around the world to convince his future retail partners to join him in his new adventure. Max unveiled his first timepiece or Horological Machine as MB&F referred to them in 2007. The HM1 set the standard for all the Horological Machines that have followed.

MB&F have won the prestigious Grand Prix d’Horlogerie de Genève prize five times- in 2019, the award for Best Ladies Complication went to the LM FlyingT, in 2016, L.M. Perpetual won the Grand Prix for Best Calendar Watch, in 2012, Legacy Machine No.1 won both the Public Prize and the Best Men’s Watch Prize. In 2010, MB&F won Best Concept and Design Watch for the HM4 Thunderbolt and, in 2015, the Red Dot: Best of the Best award – the top prize at the international Red Dot Awards – for the HM6 Space Pirate.

Performance Art

Performance art is when Max Busser invites an outside talent to revisit one of his existing timepieces. Co-creations are other types of machines engineered and crafted by unique Swiss Manufactures from MB&F ideas and designs. Many of these Co-creations, such as the fascinating clocks created with L’Epée 1839, tell the time while collaborations with Reuge and Caran d’Ache generated other forms of mechanical art.

The M.A.D. Galleries

In 2011 Max Busser opened the first M.A.D. Gallery (M.A.D. stands for Mechanical Art Devices) in Geneva, Switzerland. The idea was to give all of his horological machines an appropriate platform by placing them in an art gallery alongside various mechanical art forms created by other artists rather than traditional retail stores. Today there are 4 M.A.D. Galleries around the world – Geneva, Taipei, Dubai, and Hong Kong. If you are in the area, it is worth a visit!

Who Owns MB&F?

Mb&F is owned by its founder Maximillian Büsser. They produce an estimated 300 timepieces per year.

Fun Fact

Max Busser wanted to design cars as a child, but the schooling was too expensive, so he opted for attending an engineering school instead. In his 5th year of microtechnology, he wrote his thesis on watches. He did his research and spoke to many watch brands about why people would buy high-end watches. The C.E.O. of Jaeger-LeCoultre, Henry-John Belmont, ended up offering him a job.

MB&F Collections

  • Horological Machines

  • Legacy Machines

  • Performance Art