Titoni Watches

Celebrating over 100 years in business, the family-owned Titoni Ltd was founded in 1919 in Grenchen, Switzerland, by Fritz Schluep. Today, the third generation runs the mid-priced brand, which has even created its own caliber in-house. Dedicated to quality and affordability, the brand’s most popular lines include the COSC-certified Master series, the Heritage, the Cosmo, and the classically elegant Airmaster.

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History of Titoni

The founder of Titoni, Fritz Schluep, set up a small watch workshop in 1919 in Grenchen, Switzerland. He started with only three employees, but with hard work and a clear vision, he developed his first watches under the Felco (later: Felca) brand name. His team grew to 15 people just one year later, with sales expanding outside of Switzerland to America, Germany, and Japan.

Art Deco of the 1920s inspired his first watch models, a trend that originated in Paris and became popular. He quickly understood the need for a feminine and ladylike look, and by the 1930s, he introduced the Felca 309 715 ladies’ watch. In 1938 his son Bruno Schluep, who had trained as a master watchmaker in Le Locle, joined the company. 

Fritz Schluep started using the Titoni name in 1952, using the meihua, the plum blossom, as its logo. He passed away in 1959, leaving his son Bruno in charge of what was now a successful watch company with worldwide sales expanding as far as China and India.

Many iconic Titoni models have been introduced over the years, such as the Airmaster in 1969, the Space Star in 1983, and the Masters Series COSC in 2006. With passion and skills, the company’s watchmakers do their best to produce timepieces that reflect Titoni’s motto: “It is not the desire for growth and quantity but first-class quality and the love of details that matter.” 

Chinese Market

Titoni entered the Chinese market in the 1950s, and today they have over 600 points of sale in Greater China and Southeast Asia. On the occasion of the Shanghai World Expo in 2010, Titoni displayed three giant watches in the Swiss Cities Pavilion Basel-Geneva-Zurich during the President of the Swiss Federation’s visit.

100th Anniversary

In 2019, Titoni celebrated its 100th anniversary. To mark the occasion, the brand developed its first in-house caliber called the T10 caliber. It powers the exquisite and classical watches of the Line 1919 collection. The Line 1919 watches come in a 40mm stainless steel case with silver, black or blue dials and are available with a steel bracelet or a leather strap.

Who Owns Titoni?

Titoni is an independent watch company that has been in the Schluep family for three generations. Today it is run by Daniel Schluep, who is the brand’s CEO.

Fun Fact

In 1945, during World War II, the Schleup family received an order for 30’000 watches from the US Army.

Titoni Collections

Seascoper 600

A collection of diving watches for men, the Seascoper 600 is both tough and comfortable to wear. Featuring a rotating bezel and fitted with an automatic COSC certified T10 in-house movement, it is the ideal dive companion.

Line 1919

The Line 1919 watches for men come in a 40mm stainless steel case with silver, black or blue dials and are available with a steel bracelet or a leather strap. All of the timepieces are powered by the T10 in-house movement.

Master Series

The Master Series features classic round watches that fully express Titoni’s art of watchmaking. Each timepiece is COSC certified and available in a host of different dial colors.


The Heritage collection for men brings back iconic Titoni timepieces from the past. The models are available in a 39 mm stainless steel case with a choice of vintage leather strap or steel bracelet.

Space Star





Mademoiselle by Titoni

Miss Lovely