Armin Strom

History of Armin Strom

Armin Strom starts with the man himself, Mr. Armin Strom. He studied watchmaking and set up his store in his hometown Burgdorf in 1967. Burgdorf is the largest city in the Emmental region in the canton of Bern in Switzerland. Famous for its cheese and the Burgdorf castle, the entire town of Burgdorf is today part of the Inventory of Swiss Heritage.

Armin Strom started out selling watches in his store, offering a restoration service. He realized that he had a talent for hand skeletonizing, which was not seen much at the time. He entered the Guinness World Record book in 1990 for his creation of the world’s smallest hand-skeletonized ladies watch. Soon other watch brands were asking him to skeletonize small series of watches for them.

Armin Strom – the brand

Armin Strom, the brand, was unveiled in 1984 at the world’s largest watch fair – Baselworld in Switzerland. Armin Strom pursued his watchmaking vision and dreams until 2006 when he decided to retire. Serge Michel, an avid watch collector and a friend of the family, jumped at the opportunity. His childhood friend, Claude Greisler, happened to be a watchmaker, making the perfect partner for Serge.

Serge and Claude were determined to uphold the Armin Strom legacy staying true to Mr. Strom’s vision of fine watchmaking and skeletonizing. They spent two years learning from the master himself and in 2008 officially took over the manufacture with plans to expand the business into a watch manufacture producing its own movements.

The Armin Strom calibers

Their first caliber, ARM09, saw the light of day in 2009, a mere year after Serge and Claude took over. Their first collection, the One Week Collection, was unveiled at Baselworld in 2010. Fitted with the ARM09, the collection was a modern update on the traditional skeletonizing craft. Serge and Claude moved quickly, and in 2012 they joined the elite rank of the watch brands that develop and manufacture their own tourbillon caliber in-house. Armin Strom was the first watch brand to manufacture watches from materials used in motor racing.

Mr. Strom had always had the dream of creating a skeleton watch entirely produced in the Armin Strom manufacture. In 2014, Serge and Claude made his dream come true with the Skeleton Pure collection.

Resonance in wristwatches

In 2016 Armin Strom revolutionized the watch industry by introducing the Mirrored Force Resonance. The use of resonance in a wristwatch is complicated, and only a handful of brands have mastered it.

The Armin Strom online Configurator

As of 2017, you can configure your own Armin Strom watch with their user-friendly watch configurator available on the Armin Strom website. Everything from the colors to the engraving, even the skeletonization can be personalized.

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