The Portofino collection is named after the small Italian fishing village on the Italian Riviera where the jet-set love to moor their superyachts and come ashore.
The five new models come in a 34mm case, which is a similar size to the very first models that were made in the 1980s.
The timepieces come in a choice of red gold or stainless steel with dials in green, blue or silver. They all feature diamonds, either on the case or the dial.
There are 12 different strap options (all handcrafted by the leather workshop Santoni) and each watch comes with a handy tool so its owner can easily switch strap. There is also the option for a Milanese stainless steel mesh bracelet.
The new advertising campaign for these new models features model Josephine Skriver and actres Ning Chang in Portofino.