The new Bell & Ross BR 03-94 BLACKTRACK chronograph is the product of an innovative joint venture between Bell & Ross and designer Sacha Lakic, seamlessly aligning with the design of the Blacktrack BT-06 motorcycle. This collaboration goes beyond simple partnership, representing the convergence of dynamic machinery with an exquisite timekeeping instrument, emphasizing performance enveloped in striking visuals. The design inspiration stems from the avant-garde aesthetics of stealth aircraft, mirroring the motorcycle’s boldness in a form that emphasizes technical brilliance and artistry. Sacha Lakic, a versatile designer, brings an expansive wealth of creativity, with experiences ranging from automotive design to furniture, reflecting a fervor for speed and dynamic movement. His creative footprint includes extraordinary motorcycles and electric vehicles, consistently showcasing designs that breathe passion and functionality, complementing the ethos of Bell & Ross, a brand historically intertwined with aeronautics and more recently, the world of motorcycles.
The inception of this collaborative journey began in 2011, marked by innovative creations like the Nascafe Racer Bell & Ross, further extended with timepieces like the BR 01 and BR 03 B-Rocket, which encapsulated the essence of motorcycle design within the precision of horology. The latest, BR 03-94 BLACKTRACK, opens a fresh chapter, flaunting a matte black ceramic case of 42mm, water-resistant up to 100 meters, and influenced significantly by aeronautical and motorcycle designs. Its dial subtly mimics a motorcycle dashboard, underlining the deep integration between the realms of horology and motorcycling. Minute details like the strap’s design and the typography of the numbers also carry the essence of motorcycle aesthetics, bringing the realms of biking and timekeeping closer. Precision and reliability are paramount in the design of the BLACKTRACK chronograph, housing a BR-CAL.301 self-winding mechanical movement, ensuring that the timepiece is not only a marvel of design but also an epitome of functional excellence. The outcome of this collaboration is a harmonious amalgamation of efficiency and personality, manifesting a timepiece that is as much about performance as it is about making a distinctive statement.