Relatively young in the watch world, founded in just 2013, Bomberg is all about being disruptive and different. Its quality watches offer a pioneering spirit and bold designs that capture the eye. From racing watches to women’s watches, what Bomberg produces is attitude – and a lot of it. Most of its collections are created in limited runs and typically embrace excitement and daring.
Founded in 2012 by Rick De La Croix in Neuchâtel, Switzerland, Bomberg is a young and innovative watch brand with deep connections to the Swiss luxury watch industry. Known for its bold and innovative designs, Bomberg reinterprets watchmaking in a new artistic way and completely rewrites traditional watchmaking rules by creating unusual timepieces. Bomberg watches helped resurrect an industry that needed fresh ideas by providing a vision that resonated with clients seeking a new perspective.
The brand evolved from a watch brand into a lifestyle brand in 2018, when David Sanchez, a watch industry veteran, was appointed CEO. By creating products that combine traditional watchmaking with Bomberg’s rebellious and provocative style, Bomberg set a new niche for the brand targeting millennials. To appeal to this younger generation of watch lovers, Bomberg focused on the most logical issue, affordability. The result is outstanding, affordable luxury watches between 1000 USD and 3000 USD.
Bomberg has become synonymous with courage, design, and creativity. The company is growing steadily and sells more than 10,000 watches each year, which is a testament to the success of Bomberg’s artistic expression.
Bomberg uses a pinch of provocation with sophisticated rationalization and creative designs to attract attention. As a result, Bomberg uses slogans such as “Leaders not followers.” Of course, there will likely be some resistance to these messages, but that is precisely the point.
Bomberg’s rebellious nature is evident from its unconventional selection criteria for ambassadors. Bomberg began this journey when they signed Chris “Birdman” Andersen (one of the most tattooed NBA players) to be their first ambassador. After that, Bomberg formed similar collaborations with martial artists and folklore musicians.
Bomberger is an independent Swiss brand owned by Rick De La Croix and led by a small group of professional watchmakers headed by CEO David Sanchez.
In September 2021, Bomberg introduced its CBD watch at Baselworld in Geneva. Despite its wide range of distinct features, the thing that made this watch unique was its combination of CBD (cannabidiol) and Swiss watchmaking; the watch’s dial featured a marijuana leaf-shaped porthole under which the brand placed original CBD leaves.