The Roman house of Bulgari, founded in 1884, has an almost fairy-tale like history. With its boutique just minutes from the famed Spanish Steps, this brand was a favorite of celebrities who traveled to Europe for films. Among them: Richard Burton, Elizabeth Taylor and others. From jewelry, the house turned its sites to watchmaking and established its workshops in Switzerland. Its watchmaking expertise runs the gamut from grand complications, record-setting Octo watches, magnificent high-jeweled watches and the iconic Serpenti (snake-head) watches.