Originally founded in 1980 by Italian designer Carlo Crocco, Hublot was one of the first watch brands on the market to equip its luxury gold watches with rubber straps. The concept turned heads, something Hublot continues to do to this day with its innovative watches and Fusion concept. Today, Hublot is based in Nyon, Switzerland, and is a wholly-owned subsidiary of the LVMH Group. It has an extensive research and development laboratory on sight and is known for its inventive materials and designs. Of particular note are the Big Bang collection and the MP series.