Master watchmaker Ludovic Ballouard worked as a watchmaker under some prestigious brands, including F. P. Journe for seven years, before breaking out to start his own brand in 2009. His first watch, the Upside Down, drew collectors to his door. Several years later, he unveiled the Half Time. Both of these watches focused on showcasing the movement via the case back in all its glory. Today, in his workshops in Geneva, he continues to innovate, creating an exclusive number of watches annually.