History of Maurice Lacroix
The Desco von Schulthess Company founded Maurice Lacroix in 1975 and have manufactured their watches in the company’s state-of-the-art workshops in Saignelégier, Switzerland, ever since. Here, all factors critical to the successful production of Maurice Lacroix watches come together, watchmaking know-how, skilled craftsmanship, industrial expertise, and technological capabilities.
Maurice Lacroix is especially committed to upholding Swiss watchmaking’s high standards and traditions with its innovative designs and high quality/price values. Over the years, the company has won over fifteen significant awards for its watches worldwide. Industry panels have recognized Maurice Lacroix watches for their design and craftsmanship.
Maurice Lacroix is a company that is continuously growing – seeking new ways of telling the time. In 2010, Maurice Lacroix dazzled and revolutionized the watch industry by designing a square gear wheel. Maurice Lacroix’s Masterpiece Square Wheel has a turning square wheel on the dial. You have to see it to believe it! The ‘Square Wheel’ legend still lives on today, with new Maurice Lacroix models launched each year.