Founded in 1926 by Hans Wilsdorf, the founder of Rolex, Tudor and Rolex are sister brands to this day. Tudor is the more affordable sibling and is highly sought after by collectors. Its most coveted lines are the Pelagos dive watch and the Black Bay – both the Chrono (recalling Tudor’s motorsport history) and the Fifty-Eight that pays tribute to the 1950’s divers’ watches made by the brand. Tudor also offers a Heritage line (naturally inspired by archival pieces) and the women’s Clair de Rose, which is a favorite of brand ambassador Lady Gaga. Other ambassadors include David Beckham, Jay Chou, and others. Its motto: Born to Dare.