10 watches saving the planet

If ever you need a good reason for buying a new timepiece, how about buying one to support a good cause?

Whether you want to support the cleaning of the world’s oceans, protect the forest, or support the world’s wildlife, watch companies are taking corporate social responsibility seriously by helping different charities. A portion of the sales of each watch goes directly to the cause, meaning that you can help too. An additional bonus is that these watches are mostly limited editions so you also get something a little more special than something from a brand’s regular line.

Planet Earth - 10 watches working to save the planet


Oris is a partner of the Reef Restoration Foundation whose mission is to regenerate coral on the Great Barrier Reef with coral planting projects to counter the effects of coral bleaching. This non-profit organization was founded by diver and coral specialist, Gary McKenna, in 2016. The Great Barrier Reef is over 8,000 years old and the largest reef system in the world, protecting a 2,300 km stretch of Australia’s coastline. The biodiversity of the reef is exceptional with turtles, tropical fish, manta rays, sharks, dugongs and hundreds of different types of coral. The state of the coral is a good global thermometer for the planet’s health and it is sick. McKenna has obtained permits to establish and operate an ocean-based coral nursery to replant coral and help restore the reef.

Oris’s Great Barrier Reef Limited Edition III, photographed here, is the third limited edition timepiece to support this important cause. It features an eye-catching aqua blue dial, a blue ceramic bezel and a circular date window. It is produced to raise awareness of the many threats facing the world’s seas and oceans. The watch is based on the brand’s Aquis divers’ collection and sales will directly support the coral planting activities of the Reef Restoration Foundation.

Price: CHF 2,450

Oris Great Barrier Reef Limited Edition III and the REEF RESTORATION FOUNDATION, blue dial, steel case and strap
Oris Great Barrier Reef Limited Edition III

Oris and Gary McKenna, diver and coral specialist
Oris shipwreck, 10 watches saving the planet

Breguet and Race for water

Breguet recently partnered with Race for Water, an organization with a pioneering, solar-powered boat that is making a tour of the world to promote innovative solutions to transform plastic waste into energy and speed up the world’s transition to clean energy. The boat, called The Race for Water Odyssey, will stop in 35 different ports where it will invite scientists and decision-makers to meet and share their thoughts on how they can work to preserve the planet’s water. Breguet has teamed up with Race for Water and will support the organization’s voyage until its completion in 2021.

A Breguet Marine “Race for Water” Special Edition watch has been specially created for the sailing crew. It comes in a titanium case with a custom blue dial that features the Race for Water boat in a Clous de Paris motif. This particular water is unfortunately not for sale, but there are similar versions without the logo available from the brand.

Price for a similar model with a blue dial: Euro 27,900


Breguet and the boat Race for Water Odyssey
Breguet Marine "Race for Water" special edition, blue dial, blue strap

Audemars Piguet and the forests

The Audemars Piguet Foundation was set up to help conserve the world’s forests through environmental protection and youth awareness programs. The Foundation is chaired by Mrs. Jasmine Audemars, daughter of Jacques-Louis Audemars who set up the Foundation in 1992. It works together with the International Union for Conservation of Nature (IUCN), an organization composed of around a thousand governmental and non-governmental members who work together on conservation issues. Audemars Piguet remains relatively quiet about the Foundation’s work and their are no collaborative watches, but a look at the Foundation page on the brand’s website and you will find projects in Madagascar, Brazil, El Salvador, India, Indonesia, Senegal, Namibia, France, Portugal Mexico, Kenya, Switzerland, Colombia, United States, Thailand, Japan, Malaysia, Ecuador, Peru and the Democratic Republic of Congo.

Audemars Piguet and the forests
Aerial view of a magical early morning sunrise in the Tapah rainforest in Malaysia.

Audemars Piguet Foundation
Audemars Piguet Foundation

IWC The Galapaos

IWC is a supporter of the Charles Darwin Foundation and its program to support science in The Galapagos Islands, which is under severe threat. The Galapagos Islands are part of The Republic of Ecuador and are an archipelago of volcanic islands that span the equator in the Pacific Ocean. The Foundation recently released  a report “Alert on the state of conservation of the natural capital of Galapagos Islands” which underlines the importance of raising awareness and conserving the archipelago’s unique ecosystems.

IWC is helping to raise awareness and funds thanks to its Acquatimer Chronograph Edition “Galapagos Islands” Collection. The watch comes in a 45mm stainless steel case with a vulcanized rubber coating. It is resistant to 300 meters and has an external/internal rotating bezel with SafeDive system for those who want to take it scuba diving. It is powered by the brand’s manufacture automatic movement with a 68-hour power reserve and has a chronograph with a flyback function. The dial is highly visible thanks to white luminescence on the hands and indexes, in keeping with a diver’s watch, and the watch comes fitted with a black rubber strap with IWC’s patented quick-change system.

Price: CHF 10,400

Galapagos, IWC and the Charles Darwin Foundation

IWC Aquatimer Chronograph Edition "Galapagos Islands", black dial
IWC Aquatimer Chronograph Edition "Galapagos Islands", black dial, on the wrist

Blancpain’s ocean COMMITMENT project

Blancpain’s link to the ocean goes back to the year 1953 when it was among the first to offer a true diver’s watch called The Fifty Fathoms.  The brand’s respect for the world’s oceans has never waned and it has close connections to many of the organizations and communities dedicated to its preservation, such as divers, leading scientists, underwater explorers, environmentalists and photographers. The brand’s mission is to offer support to initiatives which help preserve the ocean and raise public understanding. The program is called Blancpain Ocean Commitment and there have been three watches released with a portion of sales going to the different initiatives.

The latest timepiece is the Blancpain Ocean Commitment III, which is limited to 250 pieces for the world. For each watch sold, Blancpain donates 1,000 Euros to ocean protection, totalling 250,000 Euros. The watch is similar in design to that first model from 1953 and has a rotating bezel and a water resistance of 300 meters. The watch features an automatic movement with a four-day power reserve and comes in a 40mm, satin-finished stainless steel case with both a textile strap and a NATO strap, in ocean blue of course.

Price: CHF 16,000

Blancpain's ocean COMMITMENT III, divers watch

Bremont, Mark Healey and Sustainable Coastlines Hawaii

Mark Healy is a professional big-wave surfer, award-winning spear fisherman, freediver, photographer, filmmaker and part-time Hollywood stuntman. He is also a Bremont ambassador, testing his Bremont Waterman to the extreme. One of the charities close to his heart is Sustainable Coastlines Hawaii, which Bremont is now joining him to support. This non-profit organization inspires local communities to care for their coastlines through educational programs, public awareness campaigns and hands-on beach clean-ups. They organize clean-ups with local volunteers, offer corporate team-building clean-ups for companies and their staff. and help others run their own beach clean-ups .

To help Mark and Sustainable Coastlines Hawaii, Bremont has created a 300-piece limited-edition Bremont Waterman with a portion of sales going to the charity. This professional diving watch is water-resistant to 500 meters and has a helium release value, an anti-shock vibration mount, a scratch resistant sapphire uni-directectional bezel and an open case back. It  incorporates a GMT hand and features applied blue indexes on the dial.

Price: £4,395 on a rubber strap and £4,795 on a bracelet.

Bremont Waterman white dial, blue strap, steel strap, Mark Healey and Sustainable Coastlines Hawaii


The role of the bee is of utmost importance to the planet. Since the 1990s, beekeepers have noticed a mysterious and noticeable decline in bee populations. If this decline continues, it will lead to a substantial loss in the world’s flora. Bees and other insects play an important role in our ecosystems with a third of our food depending on their work pollinating plants. Their disappearance could have devastating repercussions on food production. The economic value of the bees’ work pollinating crops across the world has been estimated at €265 billion per year so it also makes financial sense to protect these important creatures.

Girard-Perregaux is committed to preserving the bees and has installed a number of hives in the gardens of its headquarters in La Chaux-de-Fonds, reintroducing nature into the city. Each hive houses 50,000 bees and can produce up to 10 to 15kg of honey per year. The project supports a rewarding company culture and a sustainable lifestyle that is essential for all of our futures.

Girard Perregaux preservation of Bees at their headquarters in la Chaux-de-Fonds

Girard Perregaux Honey, preservation of the bees
Girard Perregaux Bees


Carl F. Bucherer is a partner of the Manta Trust, a British charity whose mission is to conserve the oceans, and in particular, the habitat of the rare manta rays. The organization is active in over 20 countries, organizing research projects and awareness campaigns. The manta rays and devil rays are fascinating creatures; they have the largest brains of all fish and their intelligence and curiosity make encounters with these creatures an amazing experience. Even though they happily interact with divers, many aspects of their lives remain a mystery. They are often caught up in fishermen’s’ nets, which is having an alarming impact on their numbers and they are considered one of the most threatened fish in our oceans. The Manta Trust is coordinating global research and conservation efforts to help protect the manta rays around the world.

Carl F. Bucherer is supporting the charity through the sale of its Patravi Scubatec timepieces, including the Black Manta Special Edition, pictured below. This COSC-certified chronometer is powered by an automatic movement and is housed in a 44.6mm DLC-coated titanium case. It has a water resistance of 500 meters and features a helium release valve. Its textile strap is also made of recycled PET bottles, a further nod to the protection of the oceans.

Price: CHF 5,900


Carl F. Bucherer Patravi Scubatec, divers watch, Manta Trust


The oceans generate over 70% of the planet’s oxygen thanks to the photosynthesis of phytoplankton. If we kill the oceans, we will kill our planet. Project Aware works with scuba divers around the world to protect underwater environments. The organization has several programs, such as its Partnerships Against Trash, which works with businesses, NGOs and governments to advocate for long-term solutions and influence waste management policies at local, national and international levels. It also has its Dive Against Debris program, a marine debris survey which relies on information from scuba divers reporting back about what they find on the ocean floor. The data reported by Dive Against Debris volunteers helps bridge the gap between knowledge and helps build convincing arguments to lead change.

Doxa is helping support Project Aware with a new limited-edition SUB1200T, where a portion of the proceeds are donated directly to the charity to support the oceans. The watch is limited to 300 pieces and comes in a 45mm stainless steel case. It is water-resistant to 1,500 meters and features a helium release valve and unidirectional rotating bezel. The hands are a replica of those on Doxa’s original 1967 SUB. They are filled with SuperLumiNova for excellent visibility at the bottom of the ocean. The watch is fitted with a matching stainless steel bracelet that has a ratcheting wetsuit extension so you can expand the bracelet directly on the wrist.

Price: USD 2,190

Doxa and Project Aware, turquoise dial, steel case and bracelet


Fairmined gold is a certified label for gold that comes from empowered responsible artisanal and small-scale mining organizations who meet world leading standards for responsible practices. The label has strict requirements for working conditions (including the prohibition of child labour) social development and environmental protection during the mining process. Chopard was the first watchmaker to use Fairmined gold in its jewelry and watches. SInce July 2018, all of the brand’s creations are made with ethical, fairmined gold.

Sustainable luxury is part of the brand’s philosophy and its use of fairmined gold reflects this. Not only does Chopard use Fairmined gold, it has also helped a number of small scale mines achieve Farimined certification by providing training, new processing plants and social and environmental support. The Fairmined Standard also ensures that miners are provided with a stable route to market and a fair price for the gold which they produce. The premium which miners receive (in addition to the market price) is used to improve living and working conditions for artisanal miners and their communities, which in turn helps to contribute to the construction and strengthening of empowered mining communities in a sustainable manner.

Pictured here is the Chopard LUC XPS Fairmined timepiece in a 39mm Fairmined gold case. The timepiece is powered by a COSC-certified automatic movement and has a small seconds at six o’clock. The slate-gray, galvanized dial has a sun ray pattern and includes gold hands and indexes, in Fairmined gold, of course!

Price: CHF 16’800

Chopard and fair mined gold
Chopard LUC XPS Fairmined timepiece in a 39mm Fairmined gold case, gray dial


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