This isn’t your average treasure hunt, it is a new online game, taking place in 10 major cities around the world, where there is a Maurice Lacroix Aikon Venturer Limited Edition timepiece just waiting to be found.
The game is called #Timecode and will last for seven days in each city. There will be check points and secret codes called #Timecodes that will pop up on a map on Maurice Lacroix’s social media channels to indicate where the #Timecodes are to be found. Players will need to physically go to each place in order to activate the #Timecodes on their smartphones.
Some of the clues will remain in place, while others will only be temporary, so players will need to move fast. The person with the most #Timecodes at the end of the week will win the watch, and the person with the most #Timecodes across the world will win a trip to Switzerland and a personal tour of the Maurice Lacroix Manufacture
To play the game, all you need to do is sign up at https://timecode.mauricelacroix.com. The first competition begins in London on May 16th. It then moves to Oslo on May 26th, Zurich on June 3rd and Osaka on August 10th. Other cities will be revealed at a later date and we will be sure to keep you posted.
The prize is a Maurice Lacroix Aikon Venturer Limited Edition, a true watch for adventurers. It has been custom-designed for the competition and will be available in a series of 500 pieces.
Price: CHF 2,747
The timepiece comes in a 43mm stainless steel case with a rotating ceramic bezel and is water resistant to 300 meters. It is powered by an automatic movement and comes with a striking blue sunbrushed dial with orange indexes, rhodium-plated hands and white SuperLumiNova for great visibility at night. The watch comes with two strap options – a blue calfskin strap with orange stitching and a stainless-steel bracelet. Both have a folding buckle for extra comfort and security.
So what are you waiting for? On your marks, get set, go!