CYRUS Genève announces ‘Official Timekeeper & Watch Partner’ Uralkali Haas F1 Team

CYRUS Genève announces a new partnership with the “Uralkali Haas F1 Team” at the Monaco Grand Prix, 20-23 May 2021.

On the occasion of the 5th round of the 2021 FIA Formula 1 World Championship in Monaco, CYRUS Genève announced a new partnership with the URALKALI HAAS F1 TEAM as the “Official Timekeeper & Watch Partner.”

Cyrus Watch Nikita Mazepin, Haas F1, and Mick Schumacher, Haas F1
Nikita Mazepin, Haas F1, and Mick Schumacher, Haas F1

The Uralkali F1 Team is comprised of the young and promising drivers Nikita Mazepin and Mick Schumacher. Together with the Team Principal Günther Steiner, they will experience CYRUS Genève timepieces on race weekends worldwide.

CYRUS Geneve Mick Schumacher, Haas F1 Mick Schumacher, Haas F1
Mick Schumacher, Haas F1 driver, wearing a Cyrus Klepcys Vertical Tourbillon

Debuting in the FIA Formula 1 World Championship in 2016, the Uralkali Haas F1 Team is the first American Formula 1 team since 1986. Founder and Chairman Gene Haas is no stranger to the automotive world with his championship-winning NASCAR team, Stewart-Haas Racing. Haas is the founder of Haas Automation which is the largest CNC machine tool builder in North America.

Cyrus Nikita Mazepin, Haas F1
Nikita Mazepin, Haas F1 driver, wearing a Cyrus Klepcys Alarm

CYRUS Genève is a high-end independent watch brand founded in 2010 in Switzerland. Their Manufacture is located in Le Locle, the heart of Swiss watchmaking. At the helm of the Manufacture is Jean-Francois Mojon, a master watchmaker whose reputation is renowned throughout the industry.

Cyrus Klepcys GMT Retrograde Titanium version movement
Cyrus Klepcys GMT Retrograde movement

“It’s a great honor to be the official timekeeper of Uralkali Haas F1 Team in the upcoming years,” stated Dr. Pablo Richard, co-owner of CYRUS Genève. “There is a strong link between car racing and watchmaking as both worlds share the importance of engineering. Racing cars, as well as timepieces, are powered by a mechanical heart. Both are constantly undergoing innovative technological developments and modifications in the pursuit of improvement to perform at their best for maximum results. We are thrilled with this partnership as we share the same values. Each of us works every day to achieve excellence in our respective areas to meet the desires of enthusiasts. We’re ready to start this exciting partnership alongside Uralkali Haas F1 Team.”

Pablo Richard, Co-Owner of CYRUS Genève
Pablo Richard, Co-Owner of CYRUS Genève

Günther Steiner, Team Principal of Uralkali Haas F1 Team, was equally excited: “Where better to unveil a partnership with a high-end brand like CYRUS Genève than here in Monaco. Just like the streets of Monte Carlo, CYRUS Genève is known for its exclusivity. With a passion for both excellence and innovation, we’re delighted to welcome a brand that isn’t afraid to do things its own way – just like ourselves. Their modern approach in a very established timepiece market is appealing to us as we feel a genuine synergy there with our own entry and growth in Formula 1. We’re excited to have such a dynamic and exclusive brand on board, and we look forward to growing our partnership as we continue our respective journeys together.”

The Cyrus Team is sure that this American Team will bring strong emotions to all during the 2021 FIA Formula 1 World Championship and joins The Watch Pages in wishing them lots of success. Find out more on 

About the Author

Susanne Samuelsson – Founder
Susanne Samuelsson

Susanne Samuelsson is from Sweden but has lived in Switzerland for most of her life. She has spent the last 20 years working for luxury watch publications in sales and marketing. She has worked for Europa Star, Revolution, Elite Traveler, Quintessentially and The Rake. She loves wearing men’s timepieces and since she started The Watch Pages has a list as long as your arm of new watches she would love to buy!


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