Purnell Teams Up With Paris Saint-Germain With the New Purnell X PSG Limited Edition
Paris Saint-Germain and Purnell have entered into a three-year partnership, with Purnell becoming the official timekeeper and sponsor of the famous football club.
Purnell introduces the exclusive timepiece, the Purnell x PSG Escape Limited Edition, to celebrate the collaboration with Paris Saint-Germain. This model, limited to only 11 pieces, is designed to reflect the lifestyle, emotions, and outstanding performance that both Purnell and Paris Saint-Germain are known for.
Purnell is well-known for producing high-end and complicated timepieces with the fastest triple-axis tourbillon in the world. Their watches are unique, with their rotating Spherion encased in a tourbillon cage, which generates high emotion and adds sophistication to high watchmaking. This partnership with Paris Saint-Germain not only showcases Purnell’s technical expertise but also adds a style that complements the club’s unique lifestyle positioning.
Maurizio Mazzocchi, CEO of Purnell, announced: “Purnell’s partnership with Paris Saint-Germain marks a turning point in redefining the lifestyle values that we both embrace. Our new Purnell x PSG Escape Limited Edition will symbolize both the high performance and the French savoir-vivre that PSG stands for. We put our strength together for a fantastic outcome, a watch that will make history.”
The Purnell x PSG Escape Limited Edition is not just an ordinary watch with a logo or club colors. Purnell has returned to the drawing board and designed a bespoke model that subtly incorporates the shape of the Eiffel Tower, Paris Saint-Germain’s logo, and the club’s “Fleur de Lys” motif. The bridge and outer cage of the Spherion are now shaped like the Eiffel Tower logo, and the back bridges have a “Fleur de Lys” tapisserie motif engraved on them. The sapphire ring dial, assembled with an Eiffel Tower-shaped bridge in polished titanium, features a Fleur de Lys at six o’clock. The crown’s miniature Eiffel Tower logo straddles a single Fleur de Lys.
The Purnell x PSG Escape Limited Edition is encased in a 48mm polished anthracite titanium case and powered by a hand-winding Caliber P11 movement and a single Spherion. The case back is engraved with two inscriptions, “PARIS SAINT-GERMAIN” and “ICI C’EST PARIS,” The barrels are also engraved with the PSG supporter’s anthem. This limited edition timepiece is truly exclusive, with only 11 pieces available worldwide.
From today onwards, Purnell’s new PSG Escape Limited Edition will be showcased in a global advertising campaign highlighting some of Paris Saint-Germain’s exceptional players, such as Lionel Messi, Neymar Jr., Marco Verratti, Sergio Ramos, and Gianluigi Donnarumma wearing the new Purnell x PSG Escape Limited Edition.
Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain, added: “We are thrilled with the Purnell x PSG Escape Limited Edition, the first watch to come out of our partnership with Purnell that embodies world-class performance, fascinating visuals, and that certain Parisian elegance we were looking for. We are delighted to add the Purnell x PSG Escape Limited Edition to our ultra-exclusive lifestyle lineup! This partnership allows us to highlight our core values of excellence, innovation and empowerment.”
Price & Availability
The Purnell x PSG Escape Limited Edition will be available at select Purnell retailers worldwide.
Price: CHF 390’000 without TAX