Founded in 1992 in Alzenau, Germany, the Alexander Shorokhoff brand is all about showcasing the artistic side of time. Creating a little more than 1,000 watches annually, the brand turns to engraving and hand painting to execute designs that are at once boldly daring and very individualistic. Alexander Shorokhoff’s main collections include Avant-Garde, Heritage and Vintage, and the brand offers custom creations as well.
Alexander Shorokhoff was born in Moscow in 1960. He studied architecture and is a trained civil engineer. He moved to Germany in 1991 and established a pan-European sales and distribution network of “Poljot,” a Russian brand, just one year later. Only selling watches was not enough for Alexander, and he established his first in-house watch brand “Poljot International” in 1994. Followed in 2003 by “Alexander Shorokhoff,” a watch manufacture that carries his name.
The “Alexander Shorokhoff” watch manufacture is located in Alzenau, a small town in Bavaria, Germany. The brand is a family operation that places great importance on quality, handcrafted art, and extraordinary design. Every watch passes through various stations, starting with engraving to refinement up to calibration and assembly. “Alexander Shorokhoff” completely revises every movement, brings it up to date, and gives it the distinction of “Made in Germany.” Each master watchmaker is responsible for his watch from start to finish.
All the watch designs follow a straightforward creative design according to the motto ‐ Art on the Wrist. For Alexander Shorokhov, a watch is a timepiece and a window into his soul where creativity comes true. Shorokhoff offers three collections Heritage, Avantgarde, and Vintage, all inspired by art and culture.
Alexander Shorokhoff is an independent watch manufacture owned by Alexander Shorokhoff. His daughter Inga Shorokhoff is also involved in the business.
The American actor, director, producer, and businessman, Robert Redford, was wearing an Alexander Shorokhoff automatic chronograph in his film The Discovery.
The classical Heritage line includes models such as “Tolstoi, “Alexander Pushkin, “and “Tchaikovsky, “all dedicated to the Russian art and cultural heritage of the 19th century. The timepieces combine classical design with traditional engravings, skeletonization, enameling, and various methods of refinement.
The Avantgarde collection focuses on design and takes its inspiration from 20th century Russian and European art and culture. The Avantgarde watch models are made for individuals who do not follow the crowd, choosing to take their own path in life.
The Vintage collection is a subcollection of the Avantgarde Series. All of the watches in this collection are fitted with historic and no longer manufactured Russian movements. The movements are fully restored, modernized, and artistically hand‐engraved. Some movements do need a few new parts that are manufactured in-house.