Alexander Shorokhoff has been standing for fascinating design innovations combined with intricate craftsmanship since 1992. With the AVANTGARDE collection, borne of the philosophy of “art on the wrist,” Alexander Shorokhov personally develops the design for his creations. Still, the direction has its roots in classic modernism. Each wristwatch features a hand-engraved, refined, precision mechanical movement. The handmade, award-winning watches of the family-run watch manufactory stand for courage, innovation, and art in high-quality workmanship.
Alexander Shorokhoff is a German watchmaker who founded his eponymous brand in 2003. Shorokhoff was born in Russia and studied engineering before beginning his career in watchmaking. He moved to Germany in 1991 and established a pan-European sales and distribution network of “Poljot,” a Russian brand, just one year later. Only selling watches was not enough for Alexander, and he established his first in-house watch brand, “Poljot International,” in 1994. Followed in 2003 by “Alexander Shorokhoff,” a watch manufacture that carries his name.
Shorokhoff’s vision for his brand was to create watches that were not only technically advanced but also aesthetically pleasing and unique. His watches are known for their bold designs, intricate dials, and use of color.
Shorokhoff is also known for his use of high-quality materials and his commitment to traditional watchmaking techniques, such as hand-engraving and guilloche. Each watch is crafted with meticulous attention to detail and is made in limited editions. Today, Alexander Shorokhoff continues to push the boundaries of traditional watchmaking with its innovative and unique designs.
Made in Germany
The “Alexander Shorokhoff” watch manufacture is located in Alzenau, a small town in Bavaria, Germany. The brand is a family operation that places great importance on quality, handcrafted art, and extraordinary design. Every watch passes through various stations, starting with engraving to refinement up to calibration and assembly. “Alexander Shorokhoff” completely revises every movement, brings it up to date, and gives it the distinction of “Made in Germany.” Each master watchmaker is responsible for his watch from start to finish.
All the watch designs follow a straightforward creative design according to the motto ‐ Art on the Wrist. For Alexander Shorokhov, a watch is a timepiece and a window into his soul where creativity comes true. Shorokhoff offers three collections, Heritage, Avantgarde, and Vintage, all inspired by art and culture.
Who owns Alexander Shorokhoff?
Alexander Shorokhoff is a privately owned company, and the brand is owned by Alexander Shorokhoff himself. His daughter Inga Shorokhoff is also involved in the business. The company is headquartered in Alzenau, Germany.
The exact number of watches produced by Alexander Shorokhoff is not publicly disclosed, but the brand produces a limited number of watches each year, with each model typically being produced in limited editions. This limited production approach is consistent with the brand’s commitment to high quality and exclusivity.
A Fun Fact
The American actor, director, producer, and businessman Robert Redford was wearing an Alexander Shorokhoff automatic chronograph in his film The Discovery.
Alexander Shorokhoff Collections
The classical Heritage line includes models such as “Tolstoi, “Alexander Pushkin, “and “Tchaikovsky, “all dedicated to the Russian art and cultural heritage of the 19th century. The timepieces combine classical design with traditional engravings, skeletonization, enameling, and various methods of refinement.
The Avantgarde collection focuses on design and takes its inspiration from 20th-century Russian and European art and culture. The Avantgarde watch models are made for individuals who do not follow the crowd, choosing to take their own path in life.
The Vintage collection is a subcollection of the Avantgarde Series. All of the watches in this collection are fitted with historic and no longer manufactured Russian movements. The movements are fully restored, modernized, and artistically hand‐engraved. Some movements do need a few new parts that are manufactured in-house.