With a rich watchmaking tradition, Longines is one of the most well-known watch brands around the world. Founded in 1832 in Saint-Imier, Switzerland, the brand is under the auspices today of the Swatch Group. With a tagline of “Elegance is an Attitude,” Longines creates sophisticated watches for men and women. Its best-selling collections include the Conquest, Heritage, Spirit and Master lines. It is highly involved in the Equestrian world, as well as gymnastics, Alpine Skiing and other realms.