Outwardly billing itself as the “Made in Switzerland Value Proposition” brand, Louis Erard was originally founded in 1893 by watchmaker Louis Erard. It created fine Swiss watches over the years but then had a lull in the late 1990s. It was purchased by a private investor in 2003 and has since revived as a maker of mechanical watches with timeless design and high-quality movements. Despite the affordable prices of these watches, each is finely finished so that the brand and the watch owner can take pride in the traditional Swiss craftsmanship. It offers watches with power reserve, regulators, chronographs, and even moon phase displays.
Louis Erard is a Swiss watchmaking company with a rich history spanning over a century. Founded in 1931 in La Chaux-de-Fonds, Switzerland, by Louis Erard and André Perret, the company has established itself as a respected name in the world of horology. From its inception, Louis Erard focused on creating high-quality timepieces with meticulous craftsmanship. The brand quickly gained recognition for its precision, reliability, and elegant designs. In the early years, Louis Erard primarily produced mechanical watches.
Throughout the 20th century, Louis Erard faced various challenges, including the quartz crisis in the 1970s, which heavily impacted the Swiss watch industry. Despite these difficulties, the company remained resilient and continued to produce mechanical watches, preserving the traditional art of watchmaking. In the late 1990s, Louis Erard experienced a revival when Alain Spinedi, a passionate watch collector and businessman, acquired it. Under Spinedi’s leadership, the brand underwent a revitalization, focusing on innovation, creativity, and affordability.
Today, Louis Erard is a testament to Swiss watchmaking heritage, combining traditional craftsmanship with contemporary design and innovative techniques. The brand has embraced a philosophy of accessible luxury, offering high-quality timepieces at competitive prices and making Swiss craftsmanship more attainable for watch enthusiasts worldwide.
In 2019, Manuel Emch joined Louis Erard as the CEO, bringing his expertise and vision to the brand. Emch, a seasoned watch industry professional, had previously worked for renowned watch brands such as Jaquet Droz and Jaeger-LeCoultre. Under Emch’s leadership, Louis Erard underwent a significant transformation. One of Emch’s notable contributions was the establishment of a strong network of partnerships with independent watchmakers and designers. These collaborations brought fresh perspectives and innovative designs to Louis Erard’s collections. Notable collaborations included renowned watchmaker Vianney Halter and designer Eric Giroud, who created remarkable limited-edition only timepieces that garnered attention and acclaim.
Louis Erard is a privately held company run by Alain Spenedi and Manuel Emch.
The La Sportive collection from Louis Erard is dedicated to individuals with an active lifestyle and a passion for outdoor adventures. These timepieces are designed to withstand demanding conditions while offering functionality and style. The watches in this collection are characterized by their sporty aesthetics and robust construction.
The Excellence collection represents the pinnacle of Louis Erard’s craftsmanship and attention to detail. It encompasses a range of sophisticated and elegant timepieces designed for those who appreciate classic and timeless watch designs. Each watch in the collection is a limited edition made in partnership with a designer, a watchmaker, or an artisan.