Reference #: PAM00926
Panerai is an official partner of The Watch Pages
The Panerai history started when a re-known watchmaker, Giovanni Panerai, launched his first shop in Florence in 1860. It operated as a watch workshop and the city’s school for watchmaking. At the time, the shop was located in Palazzo Archievscoville, and by the early 20th century, its name changed to Orologeria Svizzera.