Reference #: PAM01043
Panerai is an official partner of The Watch Pages
Panerai’s history started when a re-known watchmaker, Giovanni Panerai, launched his first shop in Florence in 1860. It operated as a watch workshop and the city’s school for watchmaking. The shop moved to its current location on the Palazzo Arcivescovile by the early 20th century, under the Orologeria Svizzera name.