History of Rado
Brothers Fritz, Ernst, and Werner founded the Schlup & Co. watchmaking factory in 1917 in a converted area of their parents’ house. This humble workshop would later become what we know today as Rado. Even though they started very modestly, by the end of World War II, the factory was among the world’s largest producers of watch movements.
It was only in the 1950s that Schlup & Co. started selling watches under the Rado brand name. The iconic Golden Horse collection made its première in 1957, and the Green Horse collection followed in 1958. At the end of the decade, Rado was a truly international brand present in over 61 countries.